Omri Hurwitz
Omri Hurwitz
Tech Marketer & Media Strategist

Tech Leaders Series: Gil Pekelman, CEO, Atera

Gil Pekelman, CEO, Atera  Photo Credit: Gili Levinson
Gil Pekelman, CEO, Atera Photo Credit: Gili Levinson

Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives. 

This interview is with Gil Pekelman, the CEO and Founder of Atera.

About Gil: 

Gil is the CEO and Founder of Atera. Under Gil’s leadership, Atera has grown into one of the most innovative, industry-leading platforms for large and small MSPs. Before founding Atera, Gil held senior positions at Indigo NV (now a division of HP) and Exanet (Acquired by DELL). He has a degree in Economics and Management from Tel-Aviv University (Cum Laude) and is the sole inventor of three patents. He is also an avid triathlete, so if you need to speak to him – you’d better stretch first.

Q: What are your main productivity tips? 

At Atera, we use the OKR Objectives and Key Results methodology for company-wide goals and personal goals. Once I have my OKRs for the quarter ready, everything else takes care of itself.

Q: What is your favorite drink? 

Ice cold beer at the beach.

Q: How do you deal with stress and anxiety? 

I run, bike, and do yoga. One of the three will do the job. 

Q: Your tips for aspiring entrepreneurs? 

Understand the market need, verify it has the potential you are looking for, and then don’t take no for an answer.

Q: Who in the Tech industry would you like to meet for lunch? 

Elon Musk 100%.

Q: If you could live anywhere, where would it be? 

Israel, the best place to live. The best place to raise a family and the best place to start a tech company.

Q: What is your favorite book recommendation? 

Play Bigger, How Pirates, Dreamers, and Innovators Create and Dominate Markets (Ramadan, Peterson, Lockhead, Maney).

Q: Why are you in Tech? 

I can’t help it; I love the excitement of a new version, the thrill of innovation from one of Atera’s amazing team, or a customer that says he loves our software.

About Atera: 

Atera is one of the world’s first all-in-one platforms that combines remote monitoring and management (RMM) with help desk, reporting, and operations management in a single intuitive system. Atera’s platform enables managed service providers (MSPs) and IT departments to tackle IT challenges in an ever-evolving landscape. With Atera’s technology, IT professionals can shift from a reactive model to become proactive problem solvers, whether in the office or remotely. 

Atera was founded in 2010 by CEO Gil Pekelman and Chief Technology Officer Oshri Moyal. The company has over 110 employees, 90 of them in Israel.

 

About the Author
Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Forbes, The Times Of Israel, The VentureCation, Hackernoon, Benzinga, and more. He also has a show where he interviews leading personas from a variety of industries, to talk about the mental and mindful side of his guests and how it helps them in their personal & professional lives.
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