Claude Lee Massey
Claude Lee Massey

The three best things about being a life coach

As a life coach in Tel Aviv Israel I fully understand the up’s and downs of being in my profession, and if you ask me there is far more upside than downside. Let me share with you what I consider to be the 3 best things about being a life coach.

Before I give you the list, I do want you to know that I never choose life coaching as a profession… it chose me. That being said, let’s get into it.

1. You Help People

We all know that it feels great to help people. It is one of the most selfish things a person can do. So what can I say, I’m selfish.

I believe that we (everyone in the world) have obligations to the other people on this planet. One of them is to help them(other people). So in being a life coach, I choose to fulfill that little part of the duty I have as a human being on planet earth.

That’s fair, isn’t it? Let us continue with the article then.

2. You Learn

The most important thing we do as life coaches is listen. Moreover, as we listen… we learn. A life coach listens for several reasons:

To understand his/her clients
To properly suggest solutions
To LEARN more about how different people think, feel, and act (which is an incredibly interesting topic… isn’t it?)

3. You Get Paid Well

For the value you provide, you should be remunerated in equivalence. In addition, life coaching is an incredibly valuable service. Therefore, the amount of money that one can make as a life coach is quite substantial.

In Conclusion:

Being a life coach is the best job I ever had, because it doesn’t feel like a job… because I love it.

Here is my story…

About five years ago (after 15+ years of soul-searching), I had a realization: That I was put here on this planet to teach and to share the knowledge I have. Along with that powerful revelation, I had a powerful insight: “I want to open my own consulting business”.

As the start-up capital of the world, Israel has plenty of new companies with growing English-speaking sales teams. Therefore, with my 15+ years of experience in the field of sales, I decided to open a sales training/consulting company.

I never thought that I would open my own business in Israel…but I did!

At once, I went to an accountant to file the proper paperwork to legally operate my NEW sales consulting company. Afterward, I began to use all of my spare time (at this point I had a full-time job for a high-tech company) after work and before work creating materials and trying to acquire clients.

Most importantly, I knew what I had to do and whom I wanted to target.

I started cold calling companies in Tel Aviv, Herzliya, Ramat Gan, Jerusalem, Bat Yam, and Holon. Moreover, I was working like a madman. I was sending emails and doing everything in my power to try to generate momentum in my business.

It was, and is brutal being an entrepreneur, but great news! I was able to find my first few clients!

Something I immediately noticed, was at the conclusion of my sales training workshops (where I focused on selling through telling stories and teaching specific sales techniques), two things would happen consistently happen:

Firstly, I would receive feedback that the sales training workshop provided massive value. Secondly, one or two of the students in the course would privately approach me.

They would speak with me about their struggles, not only in sales but also in life.

Then one time, a female student offered to pay me for a one-on-one sit-down session outside of the office. She asked me to help her figure out a better career path. As a struggling entrepreneur, I accepted.

Another student, at another company, approached me and offered to pay me for my time to help prepare him for a job interview. Yes, he was planning to leave the sales job that he was at.

Similarly, another student from another workshop, at another company me to help them work with their confidence and being able to communicate efficiently. This would happen again, and again…

Each person with his or her own challenge. They knew I was not certified or professionally trained. Still, they would approach me and offer to pay me for my time.

To sit with them and help figure things out, and to give them my guidance. These first clients called me their “Life Coach” or “Career Counselor“.
Moreover, I was able to help them! At the conclusion of our 3 to 5 one-on-one sessions, they each had taken took massive steps forward towards the results they wanted.

Eventually, enough people paid me to sit down with them, and called me their Career Counselor or Life Coach… that I began to call myself a “Career Counselor” and ”Life Coach”.

Most people set out to become a trained and certified life coach or career counselor before ever having a client. However, I never said I wanted to be a life coach or a career counselor,

This interesting and fulfilling profession came to me, literally.

And that is the super-short story of how I began life coaching and career counseling in Tel Aviv Israel.

Now 5 years later, I can say that I’m happy to say I have helped thousands of people just like you!  🙂

About the Author
A Los Angeles native who made Aliyah 10 years ago, Claude Lee Massey is a Life Coach and Career Consultant with a focus on helping new immigrants in Israel. Mr. Massey is also a “how-to” blogger, video content creator, and the author of “Sell, I Dare You!” available on Amazon.
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