This Is Not An Advertisement

I sat down to breakfast. Not having much to do in these dismal days of coronavirus, I spent some time with parts of the newspaper that I do not usually read – the adverts.

A couple of adverts caught my eye, as indeed they had been designed to do. Both left me more bemused than ready to go out and buy. Let us take a look.

One offered me a retirement home. The advert crammed as many details as possible into a quarter page. Only at the very bottom, in very small print, was I advised that it was only for Tel Aviv and the Sharon. If you wanted to retire in Haifa, Jerusalem, or even Eilat, you were out of luck.

Another advert announced “Sale” in large letters. A number of young ladies adorned the advert. I could only assume that none of them was for sale, but I could not find what was, or where I should go to buy it. On second thoughts, perhaps they were for sale, but I am no longer in the market.

Giving up on the newspaper, I turned to my favourite breakfast cereal. There was plenty to read on the packet. I was surprised to see a large note proudly announcing a change in the package’s weight. Yes, it was no longer the old 1.1 kilos, the new weight was 1 kilo. Much easier for us old folks to lift into our supermarket trolleys. I looked in vain for the change in price. Two changes at the same time would have been too confusing.

Perhaps I should join the advertisers and advertise my blog. Today, you won’t have to plough through the usual 400 words, or more. This new blog is only 291 words long, end to end.