Why hacking is not just about “hacking. Listening might be the best hack that will put you ahead of the game.

I see lots and lots of stuff out there about growing, building, launching a startup – including areas relating to PR, where my focus is.

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Hands down, this is the best and most comprehensive guide I have come across in a very long time.

In the for what it’s worth department, part of “hacking,” should also be about listening.

This pertains to media.

Before you start pitching or thinking you can hack the media, try a human hack: try reading and following the journalist / blogger / analysts content.

See what they write about.

What excites them.

Who they cover, and why.

I don’t believe you can hack that.

But in it’s own right, it’s a hack.

And one that may just put you ahead of the game.

About the Author
Alan Weinkrantz is a Tech PR / Startup Communications advisor to Israeli and U.S. companies, and is the Brand Ambassador and Senior Advisor for James Brehm & Associates, one of the leading IoT (Internet of Things) strategy and consulting firms.
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