Women And Aging: The Pnina Rosenblum Version

The other night on Israeli television (Hakol Kalul– all inclusive) I watched Talia Peled Keinan interviewing the  Israeli  businesswoman, and media personality, Pnina Rosenblum.

About two years ago Rosenblum started an online dating service, lately she was sued by one of her former clients. He was one of her VIP clients who paid a large sum of money so that she personally would find him a suitable partner.  Apparently she failed to do so. Rosenblum ignored questions about the lawsuit, instead she used the opportunity to promote her business. She encouraged older men to subscribe, even free of charge, to her dating service and gave older women some personal grooming tips

Rosenblum claimed that older women should be careful not to let themselves go, eligible men are rare, and in order to catch a man, women must stay slim and beautiful. To shame women into losing weight Rosenblum used a medical reason: being fat is bad for women’s health.

When the interviewer Talya Peled Keinan tried to argue that gaining weight also depends on genetic makeup, our local Marie Antoinette said in disdain “so women should stop eating carbohydrates.”

Rosenblum offered more tips: Women should always wear makeup, when they have drooping eyelids they should have the problem fixed, a face lift is a remedy for wrinkles, etc. Basically she pushed women to use all their money to fight old age.

According to Pnina Rosenblum, it doesn’t matter if a woman is smart, successful, or kind, all men are after beautiful women with good figures and nothing else. While men are allowed to choose whether they age gracefully or shabbily, when it comes to women aging is not an optionl.

Pnina Rosenblum turned 60 last December, and she is convinced that she doesn’t look a day older than 40. No doubt, she is a beautiful woman, but when I heard her say that on national television I felt sorry for her, even she cannot win the war against aging.

It is a known fact that women live longer than men, and it makes sense that late in life, some women will not find again a  suitable partner. But as a single woman in the 50s is planning the next 30 years, should she spend her time on fighting old age in order to find a man? I don’t think so.

Older women may not all be slim, but they have other important qualities, that Pnina Rosenblum cannot understand. Just last April Dr. Julie Holland wrote in Time article titled “Hilary Clinton is the perfect age to be president.”  She argues that: ” A woman emerging from the transition of perimenopause blossoms. It is a time for redefining and refining what it is she wants to accomplish in her third act. And it happens to be excellent timing for the job Clinton is likely to seek. Biologically speaking, postmenopausal women are ideal candidates for leadership. They are primed to handle stress well, and there is, of course, no more stressful job than the presidency”

At the end of the interview Talya Peled Keinan admitted how annoyed she was with Pnina Rosenblum. She even stood up so that the viewers could see her lovely, yet full, figure. It made me feel a little better, but still I don’t understand what was the purpose of this silly interview.


About the Author
I have a PhD in English literature from the Hebrew University in Jerusalem and I usually write about issues concerning women, literature, culture and society. I lived in the US for 15 years (between 1979-1994). I am widow and in March 2016 started a support/growth Facebook group for widows: "Widows Move On." In October 2017 I started a Facebook group for Older and Experienced Feminists. I am also an active member of Women Wage Peace and believe that women can succeed where men have failed.