Ze’ev Jabotinsky, Peres & EU Settlement Guidelines

Amidst the most recent news that Prime Minister Netanyahu and President Peres couldn’t convince the European Union to freeze the imminent publication of guidelines restricting interaction with Israeli entities beyond the 1967 guidelines, one wonders what is the big surprise? President Peres has long spoken of so-called “occupied settlements”, and returning the land.  Did Peres really fight and advocate on behalf of the settlements now in summer of 2013?

Can Peres really be regarded as someone who can be listened to on issues like this by foreigners. Wouldn’t they ask, “Mr. President: Don’t you agree these lands don’t belong to you?” Peres is wrong on the issue of settlements, and can’t be a honest broker on this issue.

In 1937, Ze’ev Jabotinsky said: “Do not underestimate the power of giving up. How did the miracle happen 20 years ago that the nations of the world recognized our right to the Land of Israel? They did not even know whether we were at all interested in the land. But there was one thing that everyone knew — we hadn’t given up in 2,000 years. That was the deciding factor.”

On the power of rights, he said: “Do not underestimate the power of a right, and do not exaggerate the value of a building that is being constructed. I, too, respect the construction of a building, but woe upon us if we extract the basis of our right to exist from it … A right is worth more than what we have. We mustn’t allow a Christian hand to touch our rights, but first, we must not allow a Hebrew hand to touch our rights, which are eternal and complete and shall not be relinquished. There is no shortcut to Zion, and Zion is ours in its entirety.”

As a PR firm CEO, I am well aware of the power of words. Indeed, it is Israel’s right to these lands.  One cannot be more Catholic than the Pope, and surely less Israeli politicians speaking publicly about returning settlements will ensure less foreign governments seek to influence Israeli borders.

About the Author
Ronn Torossian is the Founder, President & Chief Executive Officer of 5WPR. Headquartered in New York City, the firm is one of the 25 largest independent public relations firms in the United States. 5WPR has been named “PR Agency of the Year” by the American Business Awards; and Ronn Torossian is the winner of the Silver Stevie Communications, Investor Relations, and PR Executive of the Year of the Year Award by the American Business Awards. Ronn’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” received rave reviews. He is a member of the prestigious Young Presidents Organization (YPO) and is an active board member of a number of non-profit organizations. Ronn Torossian is a frequently sought after communications expert, often appearing on FOX News, CNBC, Huffington Post, Time Magazine, and other major media outlets. He resides on the Upper West Side of Manhattan with his family. Email: rtorossian@5wpr.com Facebook: Ronn's Facebook Twitter: Ronn's Twitter Page
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