This coming Friday, I am leaving for what will be my 51st and longest ever adventure to Israel.

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I am being engaged by Rackspace, the #1 managed cloud company in the world, to spend what will be the months of November, December and January, with the sole objective of helping Israeli startups and developers in the area of messaging, PR, story telling and building their narratives.

I am going to do this by holding office hours at the Hotel & Hub that is based at the Diaghilev Hotel, sharing insights from my Above The Code and StoryStack method at various accelerators and startup centers in Tel Aviv, Jerusalem, Haifa, Nazareth and BeerSheva, conducting seminars for VCs whose portfolio companies I can help, and also work in preparing the Israeli companies who will be going to the SXSW Interactive / Music / Film festival – the largest of its kind in the world – in March of 2015.

Along the way, I will be curating specific types of startups that would be ideal candidates for the Rackspace Startups and developer+ programs, where there are already many Israeli startups and enterprises on their cloud infrastructure and services offerings.

Backed by their Fanatical Support® approach to doing business, I have a team supporting this effort in the U.S. and the U.K. that will help me help the right startups that want to discover what Rackspace, OpenStack and what the open cloud can mean to the right startup.

Being in Israel for this time period will also enable me to have an on-going relationship with several startup teams I want to personally mentor and help them accelerate.

For my column here in The Times of Israel, I am looking not to just cover companies, but go deeper into sharing a narrative in areas that have not been on the radar of mainstream media, covering the dynamics of Israel’s startup and innovation economy.

I am not looking for technology breakthroughs in the literal sense. I am looking for human stories, what compels people to do amazing things, apply elements of art, risk taking and a unique mindset that makes this very special part of the world, well – so special.

I hit the ground running on Sunday, November 2.

If you have something that you think I should follow, a really interesting trend that you are seeing that I should keep my eyes on and perhaps cover, or just want to meet for coffee – let’s connect on Twitter, Facebook, G+ or LinkedIn and take it from there.