It’s a question many of us have asked ourselves: When is a pocket molecular sensor going to hit the shelves already? Well thankfully that time is soon upon us thanks to Consumer Physics, Inc. in Tel Aviv.SCiO in action. Consumer Physics, Inc.
Still with over two weeks to go on Kickstarter, the real-life trekkie tricorder has thus far garnered over two million dollars and over 9,500 backers. Considering they had set their fundraising goal at $200,000 it seems (perhaps, just perhaps) that their campaign has thus far been a success.
But as we recently discussed, we can ask “Why?” Why was this device deemed super cool and exciting?
There are some nice quotes on their campaign page, but here’s one that resonated well with our discussed to follow:
“I’ve seen SCiO in action, and its analysis tricks are a sight to behold. I can’t wait to get one of my own just to, you know… see what things are made of.” – Jon Phillips, PCWorld
Kabbalah of Chemistry
Really this article should be about the Kabbalah of chemistry, and all the spiritual insight we can gain from analyzing the molecular makeup of the stuff around us. But this would take a series of articles or a book to cover appropriately. As the people at SCiO explain, there’s a lot we can learn about stuff (e.g., food, medicine, plants) once we analyze its molecular makeup. For those interested, you can read about the Kabbalah of chemistry and the periodic table here. The material could be turned into a “Kabbalah App” to go along with SCiO. Those so motivated can contact me directly to explain how.
But since we recently discussed Simon Sinek’s “Start with Why” approach, our present question is what level of his theory does this molecular sensor most relate to? What question does this sensor help us answer about the world?
Seeing the Spiritual What
As quoted above, this is a theory about analyzing the stuff around us. The sensor is science-based and generates information based on observation not theory. But while the focus is on observing the physical world, the hope is that we will gain greater insight into the nature of the physical without resorting to abstraction. Thus while asking why things are the way they are is a noble pursuit, the inner attraction to the sensor (and the inner reason for the popularity) is at the inner spiritual what level, the “higher father” in Kabbalah. As explained, this is the level within the sefirah of wisdom associated with the power to spontaneously extract flashes of insight from the super-conscious realm of keter (crown),
SCiO of Everything
Now that we have isolated the spiritual root of the attraction, we can take this discussion in many different ways. For instance as explained in the past, the desire to connect the world’s gadgets and devices in what’s called the Internet of Things relates to this level of seeing the spiritual what rooted in keter. So when in SCiO’s campaign video, Nitzan Waisberg discusses being excited about developing the “world’s first database of matter” from SCiO readings, the source for her excitement shares the same spiritual root as the Internet of Things discussion.
This is one brief example of why a top-down approach is so fundamental. Once we know the spiritual root according to Kabbalah, then we begin to apply this Divine knowledge to the physical world around us in any number of ways.
While it is up to the founders of SCiO or any other company to contact me seeking advice on how to position and market their products, over time (we hope in short-time) this will become the norm. The planned book-length treatment of this approach is called “The Kabbalah of Business.”