Elroie Agam

A Proven Failure: Why Israel Cannot Afford the Bennett-Lapid Rebrand

The political re-emergence of Naftali Bennett alongside Yair Lapid is being packaged as something new, something refreshing, something the country supposedly needs. It isn’t. It’s a recycled political experiment that Israel has already lived through, and rejected. This is not a new direction, it is the same fragile coalition model that previously relied on Mansour Abbas and Ra’am, a structure that struggled from day one to define itself as stable, national, or even coherent. No amount of rebranding changes the reality: this was a government that could not function independently, could not act decisively, and could not deliver on the most basic expectations of leadership.

The previous Bennett-Lapid government tried to sell unity, but in practice it operated under constant internal paralysis. Every meaningful decision, especially on national security or military-related matters, depended on Bibi Netanyahu’s oppositional support just to survive. That alone exposes the core weakness. A government that cannot govern without its opponents is not leading, it is negotiating its own existence day by day. While billions were transferred as part of political deals, even simple benefits for IDF soldiers became bargaining chips. Priorities were distorted, and ideology was watered down to the point where the coalition stood for nothing except staying in power.

One of the most striking examples was the maritime agreement with Lebanon. Under pressure, Israel, led by Bennett-Lapid’s government, gave up territory and economic assets without a clear parliamentary mandate. This was framed as strategic necessity, but many saw it for what it was: a concession made under threat. When decisions of that scale are taken with Hezbollah looming in the background, it raises a deeper question about leadership. Who was really setting the tone? A strong government dictates terms; it does not adjust them under pressure.

On security, the situation was no better. Bennett’s declaration of a zero surprises policy toward the Biden administration marked a fundamental shift away from Israel’s long-standing doctrine of strategic ambiguity. That doctrine was not theoretical, it was a core operational advantage. Giving it up signaled restraint, and restraint in the Middle East is rarely interpreted as responsibility. More often, it is read as weakness. That perception only deepened in Gaza, where the government’s only significant military operation came after it had already collapsed, and even then it targeted Islamic Jihad rather than Hamas. The message was unmistakable: limitations, hesitation, and a lack of willingness to confront the primary threat.

Domestically, the same pattern repeated itself. Construction and infrastructure planning in Judea and Samaria stalled. Strategic development was frozen. Long-term decisions were avoided altogether because the coalition could not agree internally. At the same time, controversial policies, such as expanding entry for Palestinian workers despite initial resistance from the Shin Bet, were presented as achievements. To many Israelis, this did not look like progress. It looked like a government improvising without a clear line, taking risks it could not fully control.

Let me say that again! Bennett and Lapid chose willingly to allow the crossing to Israel to over 10,000 Palestinian terrorists from Gaza to “work” in Israel, after numerous warnings by the security service that it is not safe and should not be allowed. Some might even come to the realization and say that those who where let in under the Bennett- Lapid administration where in fact the ones who butchered, raped and murdered men, women and children at the nova festival and at their own homes on October 7th!

Let that sink in for a minute before continuing to read!

Now, as Bennett attempts to position himself once again as a leading alternative, the same media narrative is being pushed through outlets like Channel 12 News, Channel 13 News, and Kan 11. Polls once again suggest momentum, once again project a political shift, once again attempt to frame a coalition like this as the inevitable future. But Israelis have seen this cycle before. Election after election, those projections fail to match reality, due to the news being the number one propaganda here in israel. Time and again, Benjamin Netanyahu outperforms expectations while the so-called alternative bloc falls short. At some point, it becomes impossible to ignore the gap between narrative and outcome.

Beyond policy and polling, even Bennett’s rhetoric continues to raise serious concerns. His statements about returning the torch-lighting ceremony to the people open a deeper question about who he actually sees as representing that people. Is it the soldiers who sacrificed everything? Or political figures aligned with ideological extremes? The inconsistency is not just political, it reflects a broader disconnect between messaging and reality, between symbolism and substance.

What is being built now is being marketed as a centrist alternative, but structurally it looks exactly like what came before: a coalition dependent on conflicting ideologies, reliant on factions with veto power, and fundamentally incapable of acting with clarity or unity. It is not right-wing, it is not truly centrist, and it is certainly not a stable national government. It is a coalition built around opposition to one figure rather than a shared vision for the country.

The claim being made is that this time will be different, that lessons have been learned, that the outcome will somehow change. But nothing essential has shifted. The same players are involved, the same structure is being assembled, and the same compromises are already visible. Israel has already tested this model. It has already seen how it performs under pressure, how it handles security, how it manages internal contradictions. The results were not theoretical, they were real, and they were clearly bad for Israel and its citizens.

This is not a new chapter in Israeli politics. It is a repetition of a failed experiment, repackaged and presented as progress. The real question is not whether such a coalition can be formed again. The real question is whether the public is willing to go through the same instability, the same indecision, and the same outcomes, knowing exactly how it ended the last time.

About the Author
Elroie Agam is a political journalist focused on Israel’s economy, national security, military affairs, and strategy, as well as Israel’s standing with its allies and adversaries on the regional and international stage. His writing addresses statecraft, Israeli deterrence, Israel’s foreign relations, and the political, diplomatic, security, and economic forces shaping the future of the State of Israel. He writes from a clear perspective grounded in Jewish history, security realism, and the belief that Israel must remain strong, sovereign, and resolute in defending its people, its security, and its national interests.
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