Michael Bresler

AI in Synagogues: Starting Small Matters

For many synagogue leaders, the challenge with AI is not interest.

It’s scale.

The conversation can quickly feel overwhelming:

New tools.
New terminology.
New expectations.
And constant pressure to keep up with change.

For synagogues already balancing limited staff time and growing communal needs, it can feel difficult to know where to begin.

But thoughtful adoption does not require a major transformation overnight.

In fact, for most synagogues, the best place to start is small.

Not with a sweeping strategy.

Not with dozens of new tools.

Just with one meaningful operational challenge that consistently consumes time and attention.

That might mean:

Improving how member communication is drafted and organized (and offering new ways to connect like sending Birthday wishes – thank you Rabbi Yoggev)
Reducing repetitive administrative work
Helping staff prepare program materials more efficiently
Creating more consistency in internal workflows    Or simply making it easier for small teams to manage growing responsibilities

These may sound like operational details.

But in synagogue life, operational friction affects human experience more than people realize.

When staff are overwhelmed, responsiveness suffers.
Communication becomes rushed.
Follow-up gets delayed.
Energy gets pulled away from relationships and community-building.

This is where small, intentional use of AI can make a meaningful difference.

Not because technology is replacing people.

But because it can help people spend more of their energy where human presence matters most.

And importantly, starting small creates something else:

Confidence.

Not just confidence in the tools but confidence in the process.

Leaders begin to understand what works for their community.
Staff begin to engage more comfortably.
Questions become more practical and less theoretical.

That kind of learning is difficult to achieve through abstract discussion alone.

The synagogues that will navigate this moment best likely will not be the ones trying to implement everything immediately.

They will be the ones willing to approach change thoughtfully, test carefully, learn gradually, and adapt intentionally over time.

Because AI adoption in synagogue life is not really about technology.

It is about stewardship.

How do we support the people doing sacred communal work?
How do we reduce unnecessary burden?
How do we create more capacity for connection, care, and leadership?

Those are not technology questions.

They are leadership questions.

And often, the best leadership begins with a small first step.

About the Author
Michael Bresler writes about the future of work, leadership, and organizations and how creating capacity can unlock greater human potential, possibility, and value. He is the founder of Broadheights, where they help organizations rethink how work gets done by improving processes, redesigning systems, and thoughtfully applying AI and emerging technology. His work spans Jewish day schools, Federations, foundations, nonprofits, and private-sector organizations. Michael’s perspective has been shaped by a career across financial services, health and welfare, publishing, and direct marketing, as well as decades of leadership within the Jewish community. He previously served as Board Chair of Beth Tfiloh Congregation and is currently on the board of the JCC Greater Baltimore. His work is grounded in a simple belief: technology should create more space for people to do what humans do best not simply help them do more. He writes and speaks about creating capacity, human-centered leadership, responsible AI, and how organizations and communities can navigate a rapidly changing world without losing the relationships, purpose, and humanity that make their work matter. Michael holds a master’s degree in Negotiation and Conflict Management.
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