Ale Chianelli Pays Tribute to the Jewish Community in São Paulo
One of the leading figures in Brazilian journalism, Ale Chianelli, visited the Holocaust Memorial in Bom Retiro, São Paulo, in honor of the Jewish community.
During the visit, Chianelli spoke by phone with Sarita Mucinic Sarue, the Memorial’s Coordinator of Education and Culture, who welcomed her and expressed gratitude for her presence. Accompanied by her son, the journalist was guided by Ianca Loureiro, the Memorial’s communications manager, exploring aspects of Jewish culture and the horrors of the Holocaust.
Along the way, Chianelli learned about Jewish traditions such as the differences between Sephardic and Ashkenazi cuisine, as well as ceremonies including the Bar Mitzvah, the Chuppah (wedding ceremony), and the Brit Milah (ritual circumcision).
The visit also included a meeting with the Museum’s curator, who shared details about the history of the Holocaust and World War II, providing a unique and enriching experience.
Another highlight was an exhibition featuring 36 jerseys from national teams and football clubs across more than six countries, worn in campaigns against antisemitism, racism, gender-based violence, religious intolerance, terrorism, and war.
Among the uniforms on display were pieces worn by athletes such as Vinícius Júnior, Hulk, Germán Cano, and player Geyse Ferreira. The jerseys carry messages ranging from tributes to Holocaust victims to anti-racist and peace campaigns, showing how football can transcend the field and become a powerful platform for social mobilization.
Ale Chianelli’s Testimony
“I visited the Holocaust Museum in São Paulo and left with a broken heart and a more awakened conscience. Every name, every photo, every silent object screams what must never be forgotten.
It is a place to understand how far hatred can go when humanity chooses silence.
Memory is not nostalgia: it is resistance. If you haven’t been, go, because some places have the power to remind us who we are and what we must never allow to happen again.
Remembering is everyone’s responsibility.”
