Alan Hoffmann is the CEO and Director General of The Jewish Agency for Israel. Since his Aliyah from South Africa in 1967, Alan's professional life has been dedicated to promoting Jewish community and Jewish education. He has headed the Young Judea Year Course and the Melton Center for Jewish Education at the Hebrew University and conducted doctoral work at the Harvard Graduate School of Education. Prior to his current position, he headed The Jewish Agency's Education Department, where he was instrumental in the formation of Masa Israel Journey. Since his appointment as CEO and Director General of The Jewish Agency in 2010, Alan has led the strategic refocusing of the work of the Agency whose mission is ensuring the Jewish future for generations.