Edward Jacobs is Principal and co-founder of Berenbaum Jacobs Associates. Working with Berenbaum, Jacobs is involved with creation of the conceptual narrative while spearheading the firm’s Design department. Prior to founding BJA, Jacobs was a principal at the Berenbaum Group where he worked on a variety of experiential projects. At that time, Jacobs operated his own multidisciplinary, concept and design firm producing renowned projects worldwide ranging from public-space projects, spiritual environments, educational centers, memorial sites, synagogue interiors, industrial and product design, and graphic design. He is a recognized expert in the fields of communication and experiential architecture, creating unique and creative solutions for his various clients.