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Aug 5, 2024, 8:50 AM

A Place Where Ego Doesn’t Exist

(from right) Tehilla, Temima and Nili have each learned so much about what is important in this world through their Sherut Leumi experiences.

"Abba, what do you think of coming to the school to teach my class basketball?" That question hung in the air for a few moments, which is odd, because I absolutely love basketball, and I love teaching it. I even...

Nov 4, 2023, 11:19 PM

If You REALLY Want To Help Israel

“How can we help?” “Just let me know if there’s anything I can do to help.” “Would it help if I ________?” “How can I send money to you for those supplies you are sending your son’s unit?” From the day the war...

Oct 19, 2023, 7:27 PM

A Light of Nations

Wait, did he mess up the title? Isn’t it “A Light Unto the Nations”? What is “A Light of Nations”? We all know the concept of A Light Unto the Nations. It’s the idea that what we are doing, as...

Sep 17, 2018, 5:17 PM

Vidui: The Man I Should Be

We are now just two days away from Yom Kippur. It's a time of reflection. A period when we ask ourselves how we can improve in the coming year. We try to look in the mirror and see where...

Mar 21, 2018, 3:39 PM

A Writer’s Gotta Write — One More Visit with My Dad

I am a writer. I come from a long line of writers. My great-grandfather, David Eidelsberg, was a known yiddish columnist in the first half of the 20th century. He wound up writing a book that was published in 1953 — Yisroel Un...

Mar 12, 2018, 4:05 PM

A Credible Perspective

Asher Kotz not only recognizes the evolution of the Israel-U.S. connection in high tech, he lives it. Kotz, 57, is business development manager for the Fairfax County Economic Development Authority (FCEDA), covering cybersecurity and Israel for the northern Virginia-based...

Dec 11, 2017, 2:40 PM

Guest Post: Yair Ephrati

In my ongoing quest to understand the ins and outs of marketing and PR as comprehensively as possible, I often read what others have to say about how they are marketing their own products, services or causes. I appreciate how...

Apr 5, 2017, 6:25 PM

In PR, Don’t Swing for the Fences

A friend of mine, who grew up in St. Louis, sent me a WhatsApp this morning of his young son yelling “Go, Cardinals!!!” Yes, baseball season is indeed upon us, with all that comes along with it. And much of...

Mar 28, 2017, 6:30 PM

When The Dust Settles

Marketing and PR for the Israeli start-up scene is somewhat seasonal. You've got CES and MWC in January and Feb/March. You've got the big rush in May/June before the summer months. And you've got the October/November rush before the...

Sep 14, 2014, 4:53 PM

After more than 20 years as a public relations professional, I've seen a lot of different types come and go. I've seen Ivy League-educated geniuses crash and burn after only a few months, and others who excel without so...

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About Me

Goel Jasper is Managing Partner of Finn Partners Israel. He lives with his wife and children in a Jerusalem suburb.