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Sep 17, 2018, 5:17 PM
Vidui: The Man I Should Be
We are now just two days away from Yom Kippur. It's a time of reflection. A period when we ask ourselves how we can improve in the coming year. We try to look in the mirror and see where...
Mar 21, 2018, 3:39 PM
A Writer’s Gotta Write — One More Visit with My Dad
I am a writer. I come from a long line of writers. My great-grandfather, David Eidelsberg, was a known yiddish columnist in the first half of the 20th century. He wound up writing a book that was published in 1953 — Yisroel Un...
Mar 12, 2018, 4:05 PM
A Credible Perspective
Asher Kotz not only recognizes the evolution of the Israel-U.S. connection in high tech, he lives it. Kotz, 57, is business development manager for the Fairfax County Economic Development Authority (FCEDA), covering cybersecurity and Israel for the northern Virginia-based...
Dec 11, 2017, 2:40 PM
Guest Post: Yair Ephrati
In my ongoing quest to understand the ins and outs of marketing and PR as comprehensively as possible, I often read what others have to say about how they are marketing their own products, services or causes. I appreciate how...
Apr 5, 2017, 6:25 PM
In PR, Don’t Swing for the Fences
A friend of mine, who grew up in St. Louis, sent me a WhatsApp this morning of his young son yelling “Go, Cardinals!!!” Yes, baseball season is indeed upon us, with all that comes along with it. And much of...
Mar 28, 2017, 6:30 PM
When The Dust Settles
Marketing and PR for the Israeli start-up scene is somewhat seasonal. You've got CES and MWC in January and Feb/March. You've got the big rush in May/June before the summer months. And you've got the October/November rush before the...
Sep 14, 2014, 4:53 PM
Balance
After more than 20 years as a public relations professional, I've seen a lot of different types come and go. I've seen Ivy League-educated geniuses crash and burn after only a few months, and others who excel without so...
Jul 1, 2014, 10:55 AM
Preserving Happiness … and Preserving Life
We Jews are all brought up with many laws that are difficult to understand. Laws like keeping kosher, erroneously connected to health, taking the four species (Palm, Willow, Myrtle and Citron) on Sukkot, the Red Cow used for spiritual...
Jun 25, 2013, 1:47 PM
We Need To Hold Hands
For the past three years, Finn Partners Israel has had the privilege of managing all international media for the Israeli Presidential Conference – Facing Tomorrow. It’s been a wonderful project each year, and has given us the opportunity to...
Feb 12, 2013, 7:21 PM
Dov Lipman and the Jewish-American dream
There was no way I was going to sleep until I heard the exit poll details. So I stayed up a little later than usual, and checked all the news sites from 10 – 10:30 p.m. And each of them...
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About Me
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Goel Jasper is Managing Partner of Finn Partners Israel. He lives with his wife and children in a Jerusalem suburb.