Noa was born in San Francisco, California as a first-generation American to Israeli parents. Growing up in an immigrant family gave her a unique perspective and a strong family connection to Israel. Noa attended Lewis & Clark College in Portland, Oregon, where she studied International Affairs. She concentrated her coursework on the Middle East and received a research grant from her university to visit Israel and work on her thesis, titled: Causes of Territorial Disputes: How Uncertainty and Resources Contributed to the 1967 Six-Day War. June 2018 Noa made Aliyah by herself and joined the StandWithUs Israel team as the Director of International Delegations and Birthright Israel Collaboration Enhancement Program (BICEP). Since the pandemic Noa now is the Producer of StandWithUs.TV. Previous to moving to Israel she worked on StandWithUs' campus team for 3 years mentoring college students in the Northwest United States to advocate for Israel and combat Anti- Semitism. Today, she directs efforts to educate students about Israel’s true reality on the ground.