Rifka Lebowitz is the founder of Living Financially Smarter in Israel and a trusted advisor to its 40,000 members. She is a Certified Financial Planner (CFP®), author of Smarter Israeli Banking and a member of Israel’s Financial Planning Association and the Israeli Union of Home Economic Advisors. With her background as a licensed portfolio manager, investment advisor, personal banker, and budgeting expert, Rifka empowers olim and Israelis to achieve financial stability and long-term success.