Born in Leningrad, now St. Petersburg (USSR), and moved to Israel in 1991. Studied political science at the Hebrew University, Jerusalem. Deputy Spokesperson for the Zionist Forum (led by Natan Sharansky), parliamentary aide for the Israel Ba-Aliya party in the Knesset. Jewish Agency spokesperson for Russian-speaking media (2002-2006), Jewish Agency emissary in Russia (2006-2008), Head of PR and Public Affairs for World ORT (2008-2010). Columnist and op-ed writer for leading Jewish media in Russian and for the Jewish Chronicle and Forward among other publications.