Simon was born in London and has spent the last 30 years working in the communications and marketing industry. He lived in Israel between 1979 and 1986, served for 2.5 years in the IDF and subsequently studied English Literature and Theatre Studies at the Hebrew University of Jerusalem. He returned to London in 1986 and worked as a qualitative researcher and communications coach for leading organisations such as Nestle, Bosch, Diageo, Hewlett Packard, Starbucks, Nationwide Building Society, Waitrose, Wrigley UK and Saatchi & Saatchi. Since returning to Israel in 2012, Simon has been coaching presentation techniques to the corporate and academic communities.