About Me
Yael Adar is an innovator in the Israeli incoming tourism business. Travel and Events in Israel, which she founded in 2005 specializes in organizing unforgettable custom private family and Bar/Bat Mitzvah tours of Israel, that create memories to last a lifetime. Previously, she founded Gems in Israel, which focuses on Israel's lesser known places, the Gems. Prior to moving back to Israel she worked in Boston, as an independent marketing consultant who specialized in working with Minority and Women Owned Business (MWBE’s) and assisted these business to increase their sales to Fortune 500 companies.