BB Camp: Wilderness, and Jewish Community
Nestled on Town Island in Lake of the Woods, BB Camp has been a cherished summer haven for generations of campers, counsellors, and families. This year, BB welcomed back two dedicated staff members, Sarah Gould and Aliza Millo, to run the camp; their deep ties to the camp highlight its enduring magic and evolving traditions. In a heartfelt conversation, they shared their reasons for returning, the camp’s unique wilderness focus, and its vibrant Jewish programming that continues to foster community and growth.
A Homecoming Rooted in History:
Sarah’s connection to BB Camp spans decades. Starting as an eight-year-old camper, she progressed through the ranks to become a counsellor, then to teaching canoeing and leading the camp’s renowned four-week AC (Advanced Camp) canoe trip. After years away—working at another camp, earning a graduate degree in anthropology, and raising a daughter—she returned this summer. “I’ve always been part of BB Camp,” Sarah said. “It held a special place in my heart, and when we heard there was an opportunity to come back, it just seemed like the right thing to do.”
Aliza, too, has deep roots at BB Camp. A former camper who completed the AC canoe trip, she later served as a counsellor before moving to Toronto. Even during her time away, she stayed engaged through volunteer work and the camp’s alumni committee. “It feels like home,” Aliza shared. “It’s like a place where all Jewish people can come and feel completely safe and secure, like they belong.” Her personal milestone of meeting her husband at camp and marrying on the island underscores the lifelong bonds formed here.
The Wilderness Heart of BB Camp:
At the core of BB Camp’s identity is its wilderness program, a tradition that remains as strong today as it was decades ago. The pinnacle is the AC program, a four-week canoe trip where campers, aged 15, venture into the wilderness, covering up to 20 miles a day with multiple portages.
This year, five AC trips took approximately 50 campers into the remote reaches of Lake of the Woods, equipped with spot devices and satellite phones for safety—an update from Sarah’s era as a tripper when groups were entirely cut off from civilization.
The wilderness program starts young, with even the youngest campers, aged 11 to 12, embarking on overnight trips around the island’s conservation-protected campsites. As they grow, their adventures extend farther, culminating in the intensive AC trip. “The more skills they have, the more confident they feel,” Sarah noted, highlighting activities like knot-tying, fire-building, and canoeing that empower campers to embrace the outdoors. This skill-based learning is being revitalized this summer, with plans to bring back canoeing awards and wooden beads for achievements like sleeping under the stars—a tradition that resonates deeply with alumni.
A Vibrant Jewish Identity:
BB Camp’s commitment to Jewish culture is equally robust, thanks to the efforts of the “J-Crew,” a group of staff who have spearheaded a revival of Judaics programming. Aliza described their grassroots initiative to amplify Jewish identity, which was in motion before she and Sarah returned.
A standout event is Israel Day, a camp-wide celebration that transforms the island into a vibrant tribute to Israeli culture. This year, campers “climbed Masada” at the ropes course, relaxed at a “Dead Sea spa” with oatmeal and cucumber slices, and enjoyed a “Tel Aviv beach party” with kayaking and canoe races. Falafel and Bissli snacks added authentic flavour, while decorations like Israeli flags and red thread bracelets created an immersive experience. “One kid said, ‘Israel Day is heaven,’” Aliza recalled, a testament to the program’s success. Aliza noted that the staff set up Israel Day at night, so when the campers wake up it’s a big surprise to see the camp transformed!
Beyond Israel Day, the camp weaves Jewish values into daily life, using Hebrew words like “chadar” for the dining hall. Shabbat programming offers flexibility, with counsellors designing activities like book clubs or arts and crafts, ensuring every camper finds their place. “It’s about being intentional,” Aliza said, noting the camp’s efforts to foster a shared Jewish language and sense of belonging.
Aliza also informed me that BB camp had two Israeli staff members this year. Although not a new phenomenon, their continued incorporation into camp life provides a valuable cross-cultural exchange and helps enhance the Jewish identity.
Continuity and Change
Despite the passage of time, much of BB Camp feels unchanged. The swim docks, the energy of kids running down camp trails, and the closing tradition of the “burning B’s”—a raft with the camp’s initials set alight on the final night—evoke nostalgia for Sarah and Aliza. “The energy hasn’t changed,” Aliza said, reflecting on the familiar giggles and excitement that define camp life. Yet, modern touches like printed emails from parents and safety devices for wilderness trips reflect thoughtful evolution. However, BB Camp isn’t in a rush to adopt all the trappings of modern life, wary of ruining the wilderness experience. “We want them to experience the wilderness without distractions,” Sarah explained, emphasizing that the camp’s no-phone policy offers kids a rare chance to disconnect from a technology-dominated world.
The camp’s generational continuity is striking. Sarah noted seeing the children of former counsellors and campers, with families from Toronto, Vancouver, and beyond, sending their kids to experience BB Camp’s magic. Kids like to find the names of their parents and other relatives on the canoe trip paddles, dating back to 196,8 that line the dining hall walls. “There’s a real generational continuity here,” she said. “It’s a place that’s special in people’s hearts.”
This generational continuity is something Sarah experienced first-hand this summer, as she brought along her young daughter when she took the job at camp. “ She loves it,” Sarah remarked. “We live in Toronto now, but I wanted her to be part of the BB camp family.”
A Place of Growth and Connection:
With 117 campers and 28 leaders-in-training this session, BB Camp buzzes with activity. From the competitive Maccabi Games to canoe trips, the schedule is packed yet purposeful, with a balance between the arts and the outdoors.
The camp’s small cabins, ranging from seven to twelve campers, ensure personalized attention, with counsellors and staff-in-training fostering a supportive environment.
For Sarah and Aliza, BB Camp is more than a summer getaway—it’s a transformative space where kids grow through challenges, whether conquering a ropes course, paddling a canoe, or simply sleeping away from home. “Kids find their thing here,” Sarah said. “From that challenge comes growth.” The camp’s pristine wilderness, free from the distractions of modern life, amplifies this impact, offering a rare opportunity for decompression and self-discovery.
As Sarah and Aliza walked through the camp, pointing out the tripper track—a relic from the island’s days as a 1950s army base—and sharing stories of their own camp days, their passion was palpable. “There’s nowhere else like Lake of the Woods,” Sarah said, reflecting on the solitude and beauty of the AC trips. “It’s a true wilderness experience.”
After a successful grassroots campaign to save Town Island from development in 2021, BB Camp now partners with the Nature Conservancy of Canada as stewards of Town Island. Protecting and caring for the environment, its pristine forests and wildlife, is a key value instilled in camp life.
A Community United:
This year, BB Camp has seen an outpouring of support from the broader camp community, including partnerships with other Jewish camps like Camp Massad. “There’s no need for rivalry,” Aliza said, noting the collaborative spirit that strengthens Winnipeg’s Jewish camping scene. With only about 14,000 Jews in the city, the existence of two such nearby camps is a remarkable asset.
As each summer comes and goes, BB Camp remains a beacon of tradition, growth, and community. For Sarah, Aliza, and countless others, it’s a place where memories are made, skills are honed, and Jewish identity is celebrated—a true home away from home on the picturesque shores of Town Island.