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BDE Richard Moore from Israel the Cycling Nation

Twitter Photo from @richardmoore73

Israel is now a cycling country.  

Thanks to Sylvan Adams, we now can claim a cycling team competing at the highest level of global competition and a world-class velodrome in Tel Aviv.  We hosted the opening of the 2018 Giro D’Italia launch, one of the most important races on the global scene. 

The off-road trails that crisscross our country make us a sought-after tourist destination for mountain biking enthusiasts and the booming gravel riding sector.  We’ve put homegrown athletes on podiums in Europe and beyond.  We host countless international charity rides to support worthy causes. We even have an ever-growing urban bike path network to ensure safe passage for commuters, enthusiasts, Sunday riders, and most importantly…children.

Anyone who has ever pedaled a bike can attest to the glorious feeling it provides. With just a tap of a pedal, you are off.  As a child, nothing beats the first time you pedal alone. As a young person, nothing beats the freedom that self-propelled transport can provide. And as an adult, cycling provides amazing mental and physical wellness benefits.

But cycling is so much more. Cycling creates experiences and experiences create stories. Those stories bind us together as a community regardless of the streets or paths we pedal.  

This week, the world of cycling lost one of its most talented and generous storytellers, Richard Moore at age 49. Since it’s unlikely that anyone in Israel will publish an official obituary, I hope this can serve to introduce Richard Moore to those who may not yet have been exposed to his work.  

In short, he earned his kudos as a well-published cycling journalist after a career as a professional and Olympian cyclist representing Great Britain. He wrote multiple books, often with the British cycling community as his subject.  He came to my attention through The Cycling Podcast. He launched it in 2013 with two other cycling journalists, Daniel Friebe and Lionel Birnie.

Like millions, I spent countless hours listening raptly to the stories he curated and the remarkable friendships between Moore and his co-hosts, guests, and contributors. Moore welcomed listeners into the competitive world of cycling by focusing on its humanity. He sought to make the famous more familiar and to provide context to the superhuman feats of these athletes. 

He taught us why rain-soaked, cobblestone roads across Belgium served as a canvas for some of cycling’s greatest past and present moments.  During the great summer weeks-long races, he took us on a daily journey across France, Spain, and Italy exploring the food, the coffee, the people, the stories, and even cycling.  And, he always found time to make us laugh.

He opened his podcast space to so many new voices, including elevating the voices of women and traditionally ignored or marginalized communities. He even helped grow programming that shared stories of the thriving and often overlooked women’s professional cycling community.  Through his storytelling, he shared the unique role that cycling plays in the lives of everyday folks – whether through technology, gear, coffee, or friendship.

Moore even hosted an episode of the show that took a candid look at Israel’s role in hosting the first three days of the 2018 Giro D’Italia. I share the sadness of many that we won’t get to hear even more of his work as Israel takes its place on the global stage.

The next time you take a spin on your bike (and yes, any bike is the right bike), take a moment to think about the legacy of the work of Richard Moore.  Perhaps even take a moment to create your own cycling story, especially with a friend.

May his memory be a blessing.

About the Author
Dan is a veteran public relations, political communications and media strategist. He founded Full Court Press Communications 20 years ago. He is also the host of Mindful Work www.MindfulWork.show - a podcast at the intersection of Mindfulness, Jewish Thought, and Business. He resides in Israel.
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