Core Values vs. Behavioral Mindsets
Core Values vs. Behavioral Mindsets: Celebrating “Who We Are” and Connecting It to “What We Do”
Every organization has an identity—a unique essence that sets it apart. At the heart of this identity are core values, the timeless principles that define “who we are.” When we take the time to reflect on and celebrate this identity, we unlock something powerful: intrinsic motivation, pride in our uniqueness, and clarity in decision-making.
Celebrating “Who We Are”
Defining core values that embody “who we are” rather than “what we do” is a subtle but meaningful shift. This approach connects people to their work on a deeper, personal level. It’s no longer just about tasks or outcomes; it’s about expressing the very essence of the organization through actions and decisions.
When teams celebrate their identity, they:
- Build Intrinsic Motivation: Pride in “who we are” drives individuals to align their actions with shared values.
- Strengthen Unity: A clear identity creates cohesion and alignment across the organization.
- Anchor Decisions: Choices become easier when guided by deeply held principles rather than external pressures.
The Nuanced Difference: Core Values vs. Behavioral Mindsets
While core values define identity, behavioral mindsets bring that identity to life through action. Understanding the difference—and how they interconnect—is key to building a thriving culture.
- Core Values: These are the “roots” of your culture, defining your organization’s identity and guiding principles.
- Behavioral Mindsets: These are the “branches” that grow from those roots, showing how values manifest in daily actions and decisions.
For example:
- Core Value: Honesty
- Behavioral Mindsets: Speaking the truth tactfully, sharing information transparently, admitting mistakes openly.
- Core Value: Integrity
- Behavioral Mindsets: Keeping promises, prioritizing ethical decision-making, holding oneself accountable even in challenging situations.
Core values answer the question, “Who are we?” Behavioral mindsets answer, “How do we act to embody who we are?” Together, they create a seamless connection between identity and action.
How They Interconnect
Core values and behavioral mindsets work hand in hand to shape culture.
- Core values provide the foundation, anchoring the organization’s principles and beliefs.
- Behavioral mindsets provide the playbook, offering actionable ways for individuals to live out those values in practice.
By defining core values clearly and connecting them to behavioral mindsets, organizations build a culture that is not only aspirational but also actionable.
Why It Matters
When core values are celebrated and connected to behavioral mindsets:
- People feel ownership: Values resonate because they are clear, actionable, and deeply personal.
- Decisions align naturally: Teams intuitively make choices that reflect the organization’s identity.
- Culture becomes a differentiator: Living your values authentically sets your organization apart in a crowded landscape.
The Takeaway
Core values define who we are; behavioral mindsets show how we live those values. Celebrating your unique identity as an organization creates the foundation for a vibrant culture, where every decision and action flows naturally from shared principles.
So, take pride in who you are. Reflect on your core values, connect them to meaningful behaviors, and watch as your culture becomes a powerful force for growth and impact.