Ari Applbaum

Day 4 – All aboard

All Aboard
The 99 Day Blog – Day 4

Naturally, the various parties are now trying to get their ducks in a row, or “the right people on the bus” before January. Here is just some of the last two days’ developments, in no particular order-

Shas

  • The battle over leadership in Shas (already discussed here) has ended with a surprising compromise imposed by Rabbi Ovadya Yosef. Shas is becoming the only political party in Israel with no chairman. Instead, a Triumvirate has been formed of former Shas leader Aryeh Deri, current leader Eli Yishai and up-and-coming Minister Ariel Attias .
  • According to the Talmud (Chullin page 70b) two kings cannot share one crown. Of course, it says nothing of three kings. Nonetheless, the electoral appeal of Shas has just gone up. This will likely hurt Likud.

Jewish Home/ National Union

Likud

Labor

  • Labor is leading in new recruits. Some of these include student Union Chairman and social protest leader Itzik Shmuli, social activist Stav Shaif, journalist Miki Rosenthal and possibly 5 Kadima MKs.

Kadima

The decision could have tremendous repercussions on the upcoming elections, in which Olmert has considered taking part as a challenger to Prime Minister Binyamin Netanyahu. The former prime minister was expected to make a decision about whether to run by early next week, following meetings with former Kadima leader Tzipi Livni on Wednesday and other key political figures.”

Yesh Atid (Yair Lapid’s New Party)

In other elections related news, Israeli journalists are calling, in Hebrew and in English, for televised debates. One Israeli on Facebook mentioned, though, that in Israel there could be dozens of politicians demanding to participate in such debates. Sigh…

The 99 Day Blog will return next week, on day 7 or 8.

About the Author
Ari Applbaum is an experienced B2B marketing leader and brand strategist with over 20 years of expertise scaling Israeli startups. Specializing in positioning, storytelling, and go-to-market strategy, Ari helps companies cut through crowded markets to achieve category leadership. As a "full-stack" marketer who combines deep brand vision with hands-on expertise across inbound lead generation, user acquisition, and public relations, Ari builds high-performing teams and comprehensive marketing engines designed to double revenue. He is deeply passionate about crafting crystal-clear narratives that attract investors, partners, and customers for exponential growth.
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