Federation of São Paulo celebrates 100 days and projects 80-year cycle
The Jewish Federation of the State of São Paulo gathered, on the morning of Wednesday, April 29, at its headquarters, representatives of the community press and opinion leaders to present a structured review of the first 100 days of the new administration. The meeting also marked the beginning of a new institutional cycle, with the projection of the entity’s 80th anniversary celebrations and the presentation of its new identity.
The agenda reflected a strategic choice: to begin public dialogue with those who follow, interpret, and amplify the dynamics of the community. President Célia Parnes emphasized the role of these interlocutors as agents of connection and cohesion, essential to qualify debate and broaden the reach of institutional issues.
More than a symbolic milestone, the 100 days were presented as a turning point between diagnosis and execution. During this period, the administration structured a governance base guided by goals, indicators, and continuous decision-making routines, with weekly meetings and clear definition of priorities. The model combines renewal of staff with technical expertise, aiming for operational consistency and delivery capacity.
The context in which this agenda unfolds is challenging. The rise of hate speech, the accelerated spread of disinformation, and the impact of international tensions on the local environment impose new institutional demands. Added to this is the need to strengthen internal cohesion in a scenario marked by diverse perspectives and sensitivities within the community itself.
In response, the Federation’s work was reorganized into structural axes aligned with contemporary management practices: governmental and institutional relations, communication, community social innovation, leadership development, and security, with intensive use of technology and data intelligence. Integration among these fronts seeks to move beyond isolated initiatives toward a coordinated system of action.
Among the initiatives announced, the highlight is Fisesp Day, scheduled for October 18 at Teatro Porto Seguro, conceived as a platform for debate and articulation of ideas around key issues impacting the community. In parallel, the calendar of the 80th anniversary celebrations was presented, extending until 2027 and aiming to consolidate a more structured and continuous cycle of institutional positioning.
On the communication front, the strategy involves expanding and qualifying spokespersons, with ongoing preparation and message alignment, as well as strengthening relationships both with the community press and with broader-reaching outlets. The goal is to ensure a more consistent presence in public debate, with clarity and precision.
At the end of the meeting, after dialogue with journalists, the commitment to transparency and to maintaining a permanent channel of communication was reinforced. The proposal is to transform this initial moment into a continuous flow of exchange, monitoring the evolution of actions and consolidating a culture of accountability. As a long-term guideline, the administration reaffirmed the goal of positioning São Paulo as the best environment to experience Judaism.
The meeting brought together the board and leadership of the entity, including Carolina Sister Cohn (Communication and Marketing), Ricardo Levisky (Institutional Development), Daniel Kignel (Governmental and Institutional Relations), Alexandre Czitrom (Teaching and Education), Dov Bigio (Technology and Data Intelligence), Fernando Ber (Security and Prevention), and Ariel Krok (Special Advisor).
