Flip the Switch

How many times a day do you use a switch?

You probably don’t think about it—but let’s try, just for a moment.

We wake up and switch on a light.
We switch on the coffee machine.
We open our computer so it can switch on.
We tap our phone—it switches on.
We press a button to switch on the car.

We do these things automatically, without even thinking.
But what if we could apply this concept to life? What if we could just flip the switch?

Because sometimes, the switch is the narrative. And in some cases, it desperately needs to be powered off.

We carry a responsibility—one that weighs heavier than we might realize.

To me, terrorism is terrorism.
I allow for gray areas in many parts of my life. But not here.

The horrific acts of October 7th were committed by evil so pure, so embodied, that it shook us to our core. We witnessed it on our televisions, in the papers, across social media. And yet, so many continue to question it—sleeping in tents on college campuses because it’s trendy, marching without understanding why, cheering when our soldiers fall, attacking peaceful protests, celebrating young, vibrant lives taken just for being Jewish.

Why do we have such a big responsibility?
Because of the narrative—and because we are the only ones who can flip it.

We have young children who, thank God, are too innocent to understand what’s happening.

We have impressionable teenagers who will follow the “switch” of their favorite influencer.

We have students on campuses—arguably the most vulnerable minds we’ve seen over the last two years.

We have grandparents who should be living out their final years in peace, not watching “Never Again” begin again.

We have journalists who seem to have forgotten how to simply report facts. Just the facts.

But here we are—caught in a media loop where truth is secondary to clickbait.

That’s my greatest disappointment.

My perspective is personal—but not unique.I am Jewish. I live in America. I have children in Israel.

But this isn’t just my reality—it’s our reality. It belongs to every Jewish person, everywhere.

We are not someone else’s narrative.

The ability to separate fact from fiction is not rocket science.

I am exhausted. Aren’t you?

So grab a coffee—because we’ve got work to do.

If you find yourself face-to-face with a warped narrative, speak.

Speak so your voice adds light to this confused and chaotic world.

There was a time when truth mattered. When journalism aimed for objectivity.

But we can’t afford to wait for those times to return—not when we are fighting for our lives, and for the very existence of Israel.

And I will never give up. Because the moment I find that switch—

It will be my honor to flip it.