Akiva Spiegelman
Media Consultant

Give us a reason to believe

During one of the first lessons in college, we learned of a term that holds in it the essence of all sales, marketing and promotion. They called it RTB- a reason to believe, which in turn leads the consumer to feel the need to acquire any item offered. It is a basic term that no one in their right mind can ignore its necessity when forming a business plan. No one, except for the elected officials of the state of Israel.
Following yet another disappointing election cycle, already assuming a fifth cycle is on the horizon prior to placing our personal ballots, one of the main claims is that the system is flawed. Many have offered creative yet somewhat controversial or unrealistic solutions in order to free the people of servitude to polls, analysis and endless commentary. Few have raised the notion that this stalemate is caused by an unwillingness to coexist.
Although the system can definitely use a modern-day adjustment, the main issue preventing the forming of a government right now is that an entire camp with little common ideology has zeroed out one specific individual. That was their main goal even if few of them sugarcoated it with grandiose plans for the future. This newfound anti-Netanyahu camp has been unable to make any substantial effort for now four consecutive election cycles. Fifth if you count the 2015 cycle in which the only major threat at the time, the Zionist Union, ran under the slogan of ‘It’s either us or him’ and has since ceased to exist.
This time around the Likud managed to secure a quarter of the available Knesset seats, proving its base is rooted deep in its belief in Netanyahu. The abnormality during the current cycle is that to his left, or more accurately the opposition features two parties with similar ideology to the Likud but has run on a message of replacement. The message is more transparent than ever and leaves the country in limbo due to severed personal ties only.
The decision to end this vicious cycle now lies firmly in their arms. The request to replace a politician based only on bad history, while he was legally elected to lead his party by his constituents is preposterous while cancelling the 41,792 (72.5%) of Likud party members votes.
If we learned anything at all on March 23rd it is that the nation is exhausted. The 67.2% final voter turnout count, the lowest since 2009, is a roaring reaction to a year of lockdowns and turmoil. It needs to end now, and we deserve a reason to believe in our elected officials and in them having our best interest at mind. During every weekend when we say a prayer for the well being of Israel’s leaders, ministers, and advisers, we ask that they are provided with good counsel. Never was it more necessary than it is today.
About the Author
Akiva Spiegelman holds a bachelor's degree in advertising and marketing communications from the Ono Academic College. During his degree, he interned with MK Sharren Haskel, founded the Model UN Club at the Ono Academic Campus, and at the same time served as a spokesman for the Model UN Organization in Israel. In recent years, he served as head of the Open University Student Association's Spokesperson's Department, spokesman for the Center for Near East Policy Research, as a researcher in the Likud campaign and worked in the international department in the Galai Communications PR Firm. Currently acting as deputy to the the spokesperson at the Beit Shemesh Municipality.
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