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Go To The Periphery: What Startups Can Learn From Filmmakers Like Hannah Janal

There are a lot of similarities between making a movie and writing new, groundbreaking code
The Tel Aviv skyline (photo credit: Roni Schutzer/Flash90)
The Tel Aviv skyline (photo credit: Roni Schutzer/Flash90)

I often look to non-startup “experts” for lessons and principles of success and inspiration in the startup world.

It’s my love of music, film, art, food and wine that serves as my guide in the process helping startups here in Israel.

Over the last three years, I have been crossing paths, and hanging out with filmmaker and Columbia University grad student, Hannah Janal.

We first met via at Jeff Pulver’s #140 Character Conferences, SXSW 2013 and 2014, and most recently my September trip, and my current engagement for the Rackspace Startup and developer + programs in Israel where I am from November to the end of January.

Last week over dinner in Tel Aviv, we were comparing notes on what we were both up to, and it struck me that her art form is not only in her current work of art, short film “What Doesn’t Kill You” (that is currently in fund-raising mode via Indiegogo), it’s really Hannah’s fearless and focused work ethic, her flying over to Israel to get stuff done, write the story, curate the actors, hire the right team to film and produce and get to a pre-launch strategy.

Hannah’s story is about a person with Guillain-Barré Syndrome and wartime in Israel.

Yes, it’s Hannah’s story. Her personal one – manifested in the film. Hannah is much like the many entrepreneurs I meet here: they come upon and solve a personal problem or issue, and turn it into a startup.

You’d be well served to take a deep breath every now and then and stop reading every startup blog on the Internet. Stop what you are doing and inspired by smart people like Hannah.

She, like you, is writing code.

Supported by narrative.

With the hopes of inspiring and delivering upon a dream.

In the end, be it music, art, film or your startup, it’s really all about code.

Go the periphery.

Find, and be inspired by creative and good people like Hannah.

Therein you might find more enlightenment, and possibly greater success.

About the Author
Alan Weinkrantz is a Tech PR / Startup Communications advisor to Israeli and U.S. companies, and is the Brand Ambassador and Senior Advisor for James Brehm & Associates, one of the leading IoT (Internet of Things) strategy and consulting firms.
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