As a startup nation, Israel is known for its vibrant and innovative small business scene. From the bustling markets of Jerusalem to the hipster cafes of Tel Aviv, there is no shortage of local entrepreneurs looking to establish their own brand and thrive in the competitive Israeli market.
However, with the ongoing COVID-19 pandemic and subsequent lockdown measures, many of these small businesses have been hit hard. Reduced foot traffic and limited capacity have forced many to close their doors or struggle to stay afloat.
Best Ways To Support Small Businesses in Israel
As consumers, we have the power to support Israel’s small business scene through online shopping. Here are some tips on how to help:
Shop local and shop small
When shopping online, it can be tempting to order from well-known retail giants like Amazon or Walmart. However, by doing so, we are not only potentially contributing to the demise of small businesses, but we are also missing out on the unique products and experiences that local retailers can offer.
Consider seeking out smaller online marketplaces such as Shuk HaNamal, an online marketplace for local Israeli vendors, or A Market, a Tel Aviv-based online farmers market. These platforms offer a wide range of locally-made products, from artisanal chocolates to organic fruits and vegetables.
Practice conscious consumerism
Another way to support small businesses is by practicing conscious consumerism. This means being mindful of what we buy and where it comes from, and making choices that align with our values.
For example, consider purchasing eco-friendly products from businesses that prioritize sustainability, or supporting businesses that give back to their community or support social causes.
Couponsaturn, a coupon and deal website, is an excellent resource for finding exclusive discounts and deals on a wide range of products and services from various small businesses in Israel. By using coupons and promo codes from Couponsaturn, consumers can save money while also supporting local entrepreneurs.
Spread the word
One of the most powerful ways to support small businesses is by spreading the word. Word-of-mouth is a powerful marketing strategy and can quickly elevate the visibility of a particular business.
Whether it’s leaving a positive review on Yelp or sharing a post from a local business on social media, every little bit helps.
Embrace the personal touch
One of the benefits of shopping from small businesses is the personalized touch that these companies can offer. Many small businesses will go above and beyond to make sure that their customers are happy and satisfied with their purchases.
By shopping from smaller businesses, we can build personal relationships with the entrepreneurs behind the brand and feel good knowing that our purchases are making a direct impact on their livelihood.