Michael Dickson
Executive Director, StandWithUs - Israel

In(teractive) Love With Israel

Fall in love in and with Israel: Click on our amazing new interactive movie and choose how and where a young couple…

Posted by StandWithUs on Wednesday, 17 December 2014

Warning: Clicking on this video outside of Israel will make you want to book a vacation ASAP.

(You can also view the video here)

There – now you’ve been warned – proceed and you’ll take part in an interactive video experience where you get to choose how and where a young couple fall in love in Israel.

The clip was created by Tel Aviv University students – part of the StandWithUs Fellowship, an Israeli campus leadership program focusing on public diplomacy. 150 StandWithUs Fellows are chosen each year, from over 1,000 applicants, to take part in the program and create ideas to elevate Israel in the world.

They produced an interactive video clip using revolutionary technology by Interlude, the successful Israeli startup founded by Yoni Bloch, who previously worked with Bob Dylan. The video is translated to nine different languages: English, Italian, Portuguese, French, Russian, German, Chinese, Spanish and Arabic.

Users are able to chart the course of a love story between a tourist to Israel and someone he meets while on vacation. The clip features emerging actors including Yonatan Bashan. The catchy soundtrack is performed by Lola Marsh, an indie-pop band by creative duo Yael Shoshana Cohen and Gil Landau.

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The beautifully-shot HD video takes in the landscape of Israel from north to south. Love blossoms for our young couple in Tel Aviv, Jerusalem, Haifa and the Galilee. Users have 7 seconds to click and choose which way they want the story to go. What they choose affects the outcome of where and how the couple fall in love.

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The official launch of the online clip will take place at a special event held at the funky Google Israel office in Tel Aviv, and will be introduced by former Miss Israel Yityish Titi Aynaw.

You have 7 seconds to make your choice and play your part in an interactive Israeli love story: enjoy!

Fall in love in and with Israel: Click on our amazing new interactive movie and choose how and where a young couple…

Posted by StandWithUs on Wednesday, 17 December 2014

(You can also view the video here)

About the Author
Michael Dickson is Executive Director of the StandWithUs Israel office. From the StandWithUs Center in Jerusalem, Michael leads an international team at StandWithUs - a respected provider of Israel educational material and programs - and oversees the international educational and outreach work of this non-profit organization. Michael regularly addresses audiences and broadcasts on issues pertaining to Israel and public diplomacy. Michael is a Senior Fellow at the Center for International Communication (CIC) of Bar Ilan University, is an Honorary member of Alpha Epsilon Pi, and was appointed to the Spectrum Forum of leading Executive Directors in Israel under the age of 40. He was named as the 14th most influential Jew on Twitter by JTA. Michael was listed in the Top 30 of "The Aliyah 100 List" of British immigrants to Israel, one of the "flag bearers who shape the State of Israel and made a significant contribution". He was named one of the “30 Israelis Making a Difference” by Channel 10 TV’s “Hazinur” at a ceremony at the President of Israel’s Residence. Views expressed are personal. Follow on Twitter: http://twitter.com/michaeldickson
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