Yuri Kruman
CEO of Commander-in-Chief Media Group

INTRO: Uni-Corny Nation: Life and Tech in the Holy Land

Unicorn Rocketship Dreidel

Welcome to the Uni-Corny Nation!

Israel is well known as Start-Up Nation, now turning into Scale-up or Unicorn Nation.

And of course, it’s always been the Holy Land.

In between these two seemingly apposite things is a whole massive fabric of daily life in this incredible land.

Yes, people work like crazy (Sunday’s a work day!).

Yes, it’s not easy being in the roughest neighborhood on earth, with tens of thousands of missiles pointed at you from at least three directions.

Oh yes, the politics are no-holds-barred. For sure, people are super direct.

But life in the Jewish nation is nothing if not full of flavor, color, warmth, sun, sand, and one endlessly beautiful and fascinating land full of history (both tragedy and triumph).

To paraphrase Ben-Gurion, to be a realist in Israel means believing in miracles.

And so, as we settle into life here, I am documenting some of the special — and especially meaningful moments we experience.

And of course, being in tech and running the Commander-in-Chief podcast where I interview a lot of tech unicorn CEOs from Israel, I will be telling some of the incredible stories of humble beginnings, crazy pivots and incredible technology created here.

Buckle up! This is gonna be a wild and fascinating ride…

#Unicorn #Rocketship #Dreidel

About the Author
Yuri is the CEO of HR, Talent & Systems Consulting, an award-winning HR consultancy. An Interim CHRO, he is also a certified SHRM-SCP, as well as sought-after speaker and expert on HR, Digital Transformation and Employee Experience (EX). Yuri is a Fast Company Executive Board, Newsweek Expert Forum and Forbes Coaches Council member and contributor to Fast Company, Forbes, Entrepreneur, Newsweek,, Influencive and a number of other top platforms. He had consulted and spoken at numerous Fortune 500 and Inc. 5000 companies, VC-backed startups and top universities, including EY, Google, Columbia and UPenn, likewise appearing on network TV and top podcasts, including NBC's "Tipping Point," Leadership and Loyalty Podcast, Entrepreneur on Fire and Wharton Business Radio. In addition, his executive leadership coaching practice has impacted thousands of top executives. He is the author of "What Millennials Really Want From Work and Life" (Business Expert Press, March 2019) and the forthcoming, "Be Your Own Commander-in-Chief," (Ideapress Publishing, 2021).
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