Israel Sucks At Social Media

This blog, which appears to be the “official” blog of Israel: is an embarrassment to The State of Israel. As with many other awful and failed public relations efforts, Israel drops the ball with this, and other social media endeavors repeatedly.

This so-called “official” blog is one of the slowest-loading websites on the Internet. It is ugly, has not been updated since March and in general is really just horrid. The “contact us” page doesn’t work, there is no email address and its just an awful display of public relations.

Third world countries appear to be better at basic internet skills than whoever is in charge of this blog – and many of the communications for the State of Israel.  Clearly, “Start-Up Nation” has no representatives in the government.

So many vital tasks which could help Israel.  How about a pro-Israel Twitter group that monitors all the BDS lunatics and the other anti-Israel diehards, and watches who they tweet at, and tweets at those same people to counter the info. And those same people also need to tweet good stuff at reporters.  And use hashtags properly. When you do a twitter search for #Israel during the workday you almost always see the same handful of anti-Israel hatemongers, and few pro-Israel bloggers.

There is no pro-Israel group or representative of the government who is contributing in a real manner for Israel in the digital media world online. Worldwide, in Israel, America and elsewhere, there are tons of smart Jewish (and non-Jewish) Israel supporters who are A+ at web design, Twitter, marketing, etc and would love to help. Frankly, Israel’s social media sucks.

(Note: A few hours after this op-ed was posted, the Israeli government pulled the site referenced in this op-ed.The official Israel Twitter account for the Government of Israel in New York tweeted to Mr. Torossian and said “Great, you found an old site on the interweb that is no longer updated, what a find!”, and “@RTorossian5wpr PS, our myspace page is EPIC, definitely worth another Op-Ed. Mr. Torossian responded: “Clearly since Israel’s PR is already so great and successful, it is ok to have woefully inaccurate and outdated official Israeli government blogs.”)

Ronn Torossian is CEO of 5WPR, a top 25 US PR Agency which has been named Public Relations Agency of the Year by The American Business Awards.

About the Author
Ronn Torossian is the Founder, President & Chief Executive Officer of 5WPR. Headquartered in New York City, the firm is one of the 25 largest independent public relations firms in the United States. 5WPR has been named “PR Agency of the Year” by the American Business Awards; and Ronn Torossian is the winner of the Silver Stevie Communications, Investor Relations, and PR Executive of the Year of the Year Award by the American Business Awards. Ronn’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” received rave reviews. He is a member of the prestigious Young Presidents Organization (YPO) and is an active board member of a number of non-profit organizations. Ronn Torossian is a frequently sought after communications expert, often appearing on FOX News, CNBC, Huffington Post, Time Magazine, and other major media outlets. He resides on the Upper West Side of Manhattan with his family. Email: Facebook: Ronn's Facebook Twitter: Ronn's Twitter Page