If you take public transportation, you’ll see a lot of people staring down at their phones. I have seen this all over Israel, and I assumed that many of these people, dressed in business attire, were responding to emails.
But as it turns out, they’re using social media even more than teenagers in the United States.
This is all according to a U.S. study, which was covered in-depth earlier in the year. I knew that people were using social media a lot, but in Israel, people spend a shocking 11 hours per day on social networks. This beats out the glued-to-the-phone teens of America by a staggering 4 hours per day.
Israel ranks around seventh in the world for Internet users, with 68% of all Israelis on the Internet using social media daily. We’re also the second in the world for mobile phone ownership, with 83% of Israelis owning a mobile phone.
Perhaps this is part of the reason that Israelis are flocking to Facebook and YouTube.
Facebook, a great tool for connecting with family and friends, is a great option for connecting with loved ones when you move to Israel. I use the platform intensively to keep up-to-date with my friends in the United States. It acts as a way to stay connected, that’s why 85% of Israeli internet users are on the site regularly.
YouTube comes in second in terms of usage, but just 7% of Israelis go on the site regularly.
We’re also not seeing many Israelis worrying about real Instagram followers, with just 1% of the country regularly going on Instagram to share videos and pictures.
Social media is also good for business in Israel, and this is being seen with numerous Israeli firms protecting us and our kids on social media.
Tel-Aviv’s MyPermissions is a company that has analyzed millions of apps, and they have created a massive database of how these apps talk to each other and use your data. When you open the app, it will allow you to regain your privacy online and on your devices. This is done through a listing of all permissions for the app, and many of them will shock you in the process.
You can opt to disconnect the app’s data hoarding, and you’ll be able to understand how people are spamming you: often through email and friend list sharing in apps.
Social media has also allowed other firms to flourish, including Cyabra, which helps you uncover a web of fake information on the Internet. The company allows you to weed through fake personas and their profiles, oftentimes these are people that seem real, but have created fake accounts across the Internet.
Facebook has some 140 million fake accounts, Twitter’s bots account for at least 48 million users, and there are some 38 million fake accounts on LinkedIn.
So, while Israelis are clinging to their smartphones, there are startups helping make sure that our information is staying safe and secure. While 11 hours per day is more than a full-time job, it is shaping Israel’s society and spurring new startups in the process.