Josia Nakash
Founder, Good Vibe Agency

Israel’s Values and Culture Set The Tone For The World

As a branding expert, I’ve been concerned with Israel’s image in the world for the past two decades. I’ve watched Israel pour millions into presenting itself as a great tourist destination, and a technological powerhouse, providing the world with the greatest innovation. All these things are true. Israel is a wonderful place for a vacation, and most of the best technology used in the world can be traced back to Israel. But these are not the things of greatest value that Israel has to offer the world. 

All Eyes Are Always on Israel 

For such a tiny country, we sure get a lot of attention. Have you ever wondered why all eyes are always firmly focused on Israel? The entire world is always watching and observing our behavior, and holding us to the highest imaginable human standards. Why? Why do they look here and what are they hoping to see? 

I believe the time has come for Israel to present its authentic image to the world. This involves talking about what genuinely makes Israel unique, and what the entire world is subconsciously waiting for us to provide. It is not a perfect view or a faster component. It’s about how we interact with one another, and the new energy that will result from us taking a conscious step in this direction.  

Israel’s Core Values Are Love and Connection

In order to reconstruct an authentic image for the State of Israel, we first need to reflect on the values that united us as a Jewish people. These are the values initially established by Abraham 3,800 years ago, which he used to attract students to his teachings. That group of students, who later became the people of Israel, were taught about unity and connection, and how to live harmoniously under a single tent. 

This elated state of love and connection doesn’t come naturally to us, and is actually cultivated over many years. But we can accept to begin heading in a transformational direction, and hopefully discover along the way, what will eventually make Israel the #1 destination in the world.

When Abraham united his group in ancient Babylon, they were not a genetically-based group, but people who gathered around a certain ideology. They felt that love for one’s fellow man was a value worth dedicating their lives to. 

If we understand the importance of cultivating values of unity and connection, we can follow that path Abraham paved, and enter the tent of peace and harmony together. 

The Time Has Come for Israel to Show Its True Colors

If we gather under a common flag that unites us toward a common goal of love and connection, we can stop pretending to be like other countries, and finally present our authentic image to the world. 

The State of Israel will be one based on laws that serve to strengthen the bonds of love among its inhabitants, laws of connection spanning across people, groups, factions, ages and genders, which aim to unite everyone, without exception, into a single cooperative society. The Jewish state must concern itself with unity above everything else, while also allowing for the fullest expression of each individual’s uniqueness.

A Nation Bonded With the Higher Power of Love and Connection

By engaging in this mutual venture to build a new, positive society based on love and connection, will we be able to make giant strides toward realizing the destiny that our forefathers dreamed of, to become the State of Israel according to the true essence of the word: “Israel” from the words “Yashar Kel” (“straight to God”), a nation bonded with the higher power of love and connection. 

By realizing such a vision, we will serve as a model for a perfect society of happy and successful individuals who share life’s most important values of love and connection. As a result, the world will absorb the spirit that we will spread, and the criticism of Israel will disappear.

Those who hate Israel will be the first to feel Israel’s positive transformation. They are the constant reminder that emphasizes the division of the people of Israel. Hatred of Israel and the Jewish people only points to a lack of love among the Jewish people themselves.

The majority of nations were favorable toward the establishment of the State of Israel mid-last century. It represented an opportunity for a new society of love and unity to emerge. However, the opportunity given to the Jewish people in the State of Israel over the last 70 years to build such a society is quickly reaching its expiry date. As a result, the world’s outlook on Israel and the Jewish people has taken a negative course. When we fail to progress in our mission, the world discredits us. Gradually, we get taken down from the stage, dissolving like any world power that has ruled in certain historical periods. 

However, since other people’s happiness and well-being depend on Israel carrying out its role, then unlike the other nations that rose and fell, whether it be Germany, Russia, Ancient Greece and Rome, Israel will be obligated to carry it out and unite.

On a Mission to Unite the World

Those brief moments when the world pressures us and we come together are examples of how we should treat each other every day. However, there is no long-lasting unifying power in such connection since it is based on external causes. In order to create a unified society out of a positive, we need to create an incentive to connect us to a lofty goal. 

Our mission is to unite and by doing so, allow the spreading of that heightened unified consciousness to spread to humanity as a whole. If we work on our connection, then we can attract the positive, unifying force dwelling in nature to enter our connections, thereby allowing this force to spread. We can build a society based on values of giving, connection and love.

A Positively Connected Society Will Thrive 

Actively promoting love and connection is a new positive, harmonious direction Israeli society can take, which would instantly make it a model for all other societies. The entire world will come here to learn how to embed these values in their counties, and Israel will be the main source for all connection related expertise. 

At last Israel will take its rightful place among the nations, and continue to set the tone for harmonious human interaction at all levels of society around the globe. 

About the Author
Josia Nakash made Aliya from Canada at the age of 12 on a 28-foot Cape Dory sailboat. She loves sharing all the good Israel has to offer the world. Josia has a BA in International Relations and Political Science. She was the IDF's second female sniper instructor and is a top marketing consultant and copywriter.