Ayelet Raymond

Miss Israel World International 2025 wishes Shana Tova with all who stand with Israel

Ayelet Raymond. Miss Israel, Miss World Influencer. aka "Kosher Barbie."

Shana Tova from Miss Israel World International 2025 aka ‘Kosher Barbie’—this crown is for every Jew who stands for Israel.

As an Israeli and being recognized everywhere I go and in the New York street as “Miss Israel World International” also wining “Miss World Influencer” and “Miss world International” titleholder, I carry not only titles but also the pain and resilience of our people. As Jews, we have lived every day  through struggle and pain and calling for safer return of the hostages while the world often struggles to understand —because few have truly walked in our shoes.

Also holding the titles of “Miss World Influencer,” I bring a perspective on how social media impacts the world. For us as Jews, the challenge isn’t about creating high-level, engaging content—we already have incredible pro-Israel activists who do this daily, often with humor and massive engagement, The real challenge lies in the voices spreading hate speech. Some of these influencers have follower counts greater than the entire Jewish population worldwide. For example, models like Bella and Gigi Hadid have more followers than there are Jews alive today. Their voices echo loudly, sometimes fueling harmful narratives against Israel. We will never outnumber them—but we don’t need to.

What we can share is far more powerful than numbers: our lived truth. Our love for Israel. The everyday experiences of walking the streets of Jerusalem, tasting Shabbat in Tel Aviv, or feeling the history of our ancestors beneath our feet. These are things no outsider can replicate, no critic can erase, and no headline can capture.

As Miss Israel World International, I’m proud to share my perspective in the media and during interviews as an Israeli living in the United States. It’s not only about being a voice for the Jewish people, but also about understanding the meaningful impact this has on the community. Serving as an influencer and bridging cultures, I recognize the responsibility that comes with being recognized as the titleholder of “Miss Israel World International.”

For me, capturing new followers means creating content with less imitation and more authenticity. Less competition, more connection. Less division, more bridge-building. True influence should lift others up, not tear them down.

As we step into this New Year, I pray for a Shana Tova U’Metuka—a good and sweet year—one that brings all the hostages safely back home.

About the Author
Ayelet Raymond is a film and musical director who lives in New York City. She collaborated with young Broadway performers to create the American children’s television show “My Hebrewland.” She is the creative force behind the Kosher Barbie character and social media personality @kosher_Barbie.
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