Miss Universe Barbie: A Doll with a Mission to Combat Antisemitism

Every doll tells a story, and today Barbie celebrates her birthday on March 9. As a creation born from the legacy of Ruth Handler, she embodies a narrative filled with cultural pride and a commitment to combating antisemitism.

Ruth Handler, remembered by biographers for her pioneering spirit in standing against antisemitism, once reflected, “Having experienced antisemitism firsthand in the 1930s, I believed that adopting a more Americanized name would help me fit in better.” This insight shaped not only her life but also her vision for Barbie.

Handler made a bold move at 19, leaving the University of Denver to chase her dreams in Los Angeles. There, she took a secretarial job at Paramount Studios, while encouraging her husband, Izzy, to change his name to Elliot, embracing an “American name” in hopes of improving his job prospects.

These days, the alarming rise of antisemitism in the United States threatens Jewish communities—especially in cities like New York, where I experience fear when showing Jewish symbols on my clothing. Many Jewish students are brutally attacked on college campuses and in public places simply for being Jewish.

Today’s antisemitism reminds us of the resilience of Ruth Handler, who could never forget the painful experiences of her youth, including a harrowing encounter when police stopped her car in Denver simply because of her name.

While Elliot Handler embraced an “American name,” the couple never lost sight of their Jewish roots. They played an instrumental role in their community, helping to establish Temple Isaiah in Los Angeles and becoming dedicated contributors to the United Jewish Appeal.

As an Israeli, I feel honored to add creativity to Ruth’s legacy by designing my own “Kosher Barbie Dress,” featuring a Star of David. This stylish pink dress represents my advocacy, allowing me to proudly represent Israel while wearing it. It celebrates our Jewish identity and makes a bold statement against antisemitism.