Sharon Levin
Director of Communications and Public Affairs, Paamonim

Money Doesn’t Grow on Trees

A few months ago, a family we work with at Paamonim shared a moment that felt very familiar. Their ten-year-old son came home upset after a friend’s birthday party. “Everyone else got expensive gifts,” he said. “Why do we always have to think twice?”

As the conversation unfolded, it became clear that he genuinely believed money was something adults simply had. Groceries appeared, bills were paid, credit cards worked, so money must be endless. Like many children, he hadn’t yet connected work, income, and the long list of expenses that make everyday life possible.

Together, we encouraged the parents to start with the basics. Not numbers or spreadsheets, but concepts. They explained that money comes from work, that salaries are limited, and that every family must decide how to use what it earns. They talked about fixed expenses: housing, electricity, water and variable ones, like entertainment or eating out. They also spoke openly about priorities: what matters most in their family, and what matters less.

One simple exercise made a real impact. For a few weeks, each family member tracked “hidden expenses”, small purchases that usually go unnoticed. Snacks, drinks, last-minute convenience buys. When they added everything up, their son was surprised. “I didn’t realize it adds up so fast,” he admitted.

These conversations are becoming increasingly important. With the rising cost of living and ongoing economic uncertainty, children are exposed to financial tension even when we try to shield them. They absorb messages from what we say, but even more from what we do.

Financial education doesn’t start with bank accounts or allowances. It starts at home, with honest, age-appropriate conversations about income, expenses, and choices. At Paamonim, we see time and again that when children are included thoughtfully, they don’t become anxious, they become capable.

Because money doesn’t grow on trees. But financial confidence does grow when we take the time to teach it.

About the Author
Sharon Levin has an M.A. in Public Policy and is a certified Group Facilitator. She has worked for Paamonim since 2009, lead roles include Regional Director responsible for Paamonim's volunteers who provide free one-on-one financial counseling. As Director of Group Activities, she headed the establishment of Paamonim College for Financial Education, offering courses, programs, and lectures teaching financial fundamentals to participants, all geared towards helping people acquire financial education for better living.
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