Nas Daily Has 68 Million Followers Now He Wants Them to Meet Israel

There are people who understand marketing. There are people who understand storytelling. And then there are the rare people who understand that, in the modern world, storytelling is marketing.

Nuseir Yassin — Nas Daily — may understand this better than almost anyone on social media. For years, I have watched the extraordinary simplicity of the Nas formula.

There is a hook. There is a problem. There is a human being. There is tension. There is discovery. There is a solution. And ultimately, there is a story.

Nas doesn’t begin by demanding that you agree with him. He makes you curious. He makes you watch. And then he makes you care.

That distinction is enormously important. Nas Daily has built an international media empire around something human beings have been doing for thousands of years: telling each other stories. Only now those stories can travel around the planet in seconds.

According to Nas’s own company, his network has approximately 68 million followers and more than 20 billion views. Think about those numbers for a moment. Sixty-eight million followers. That is not simply an audience. That is a country. And now Nas has decided to use that storytelling machine to tell the story of Israel.

I believe this could become one of the most important social-media projects about Israel being produced today. And to understand why, we first have to understand Nas himself.

THE GENIUS OF THE HOOK

Anyone who works in marketing knows the problem. You may have the greatest product in the world. You may have the most important message in the world. You may even possess the truth. It doesn’t matter if nobody stops to listen.

That is the brutal reality of modern communication. Before you can convince someone, you have to get their attention. Nas mastered that problem years ago.

He doesn’t approach storytelling like a lecturer. He approaches it like a filmmaker and a marketer. What is the hook? Why should I stop scrolling? What is unusual here? What is the problem? Who is experiencing it? What is at stake? And what will I discover if I stay until the end?

That structure is hidden underneath countless Nas Daily videos: hook, story, pain point, journey, discovery, solution and payoff.

He takes complicated subjects and reduces them to their human essence. That is not “dumbing down” a story. It is an extraordinarily sophisticated form of communication. And Israel desperately needs it.

BECAUSE ISRAEL HAS BEEN LOSING THE STORYTELLING WAR

Israel has facts. Israel has spokespeople. Israel has government ministries. Israel has press conferences. Israel has reports. Israel has statistics. What Israel has frequently lacked is something much simpler: a story people want to hear.

For years, we have approached hasbara as though the problem were primarily informational. If only people knew this fact. If only they saw this map. If only they understood this history.

Those things matter. But human beings do not experience the world primarily as spreadsheets. We experience it through stories.

Show me a person. Give me a reason to care. Make me curious. Let me discover something I didn’t know.

That is what Nas does. And now he is applying that machinery to Israel.

BUT NAS IS NOT JUST ANOTHER PRO-ISRAEL INFLUENCER

This is where the story becomes fascinating.

Nuseir Yassin is an Arab Muslim who was born and raised in Arraba in northern Israel. For years, his identity was complicated. He described himself as Palestinian-Israeli — Palestinian first, Israeli second.

Then came October 7, 2023. And something changed.

Two days after the Hamas attack, Nas wrote publicly about his identity. He described growing up as a Palestinian child born inside Israel and struggling to understand exactly where he belonged.

But October 7 forced him to confront something brutally concrete. When terrorists entered Israel, they did not stop to conduct an identity seminar. Jews were targets. Arabs were targets. Israelis were targets.

Nas wrote that he realized something fundamental: Israel was his home.

He subsequently described himself differently: Israeli-Palestinian. Israeli first. Palestinian second.

He wasn’t abandoning his Palestinian identity. He was recognizing his Israeli identity.

Later, Nas explained that October 7 made him and other Israeli Arabs realize that, after 75 years, they effectively shared one country — and that his goal should be to help make Israel better.

That journey matters enormously because Nas cannot easily be placed into one of the neat little boxes through which the world normally discusses Israel.

He is Arab. He is Muslim. He is Israeli. He is Palestinian. He is an entrepreneur. He is a global citizen. And he is one of the most successful storytellers of the social-media age.

In other words: Nas himself is an Israeli story.

AND NOW HE IS POINTING THE CAMERA HOME

In late 2025, Nas announced a new series inviting the world to “get to know Israel.”

The concept sounds deceptively simple: short videos, maps, places, communities and human stories. Israel explained through the storytelling language Nas has spent years perfecting.

But look at what happens when that formula is applied to Israel.

Recently, Nas walked into Hadassah Hospital in Jerusalem. Immediately, there is the hook: a hospital in one of the most disputed cities on Earth.

Then comes the story. Inside, Jewish, Muslim and Christian medical professionals are working together.

Then comes the human moment. One surgeon explains that when someone arrives for treatment, they don’t ask about politics or religion. They ask what hurts.

And suddenly the abstraction called “Israel” disappears. We are inside a hospital. We are looking at human beings. We are watching people save another person’s life.

The video reportedly passed three million views across social media.

That is Nas’s genius. He doesn’t begin by telling three million people, “You are wrong about Israel.”

He says, in effect, “Look at this.”

That may be infinitely more powerful.

THE ISRAEL NAS GREW UP SEEING

There was another comment Nas made about that Hadassah video that struck me. He said he had wanted to make that video for seven years.

And then: “This is what I grew up seeing. Now, you can see it too.”

That sentence may contain the entire purpose of this series because there are two Israels. There is the Israel people experience, and there is the Israel people imagine from thousands of miles away.

Those can be radically different places.

Someone living in London, New York, Paris, Johannesburg or Sydney may consume Israel almost entirely through war: bombs, Gaza, settlements, terrorism, politics, protests, Hamas and Iran.

But an Israeli wakes up and encounters something much more complicated: a Jewish doctor and an Arab nurse, a Druze soldier, an Arab programmer working beside a Jewish programmer, a religious Jew and a secular Jew arguing in the supermarket, or a Muslim pharmacist handing medicine to a Haredi mother.

People fight with each other. People help each other. People build things together.

It is messy. It is contradictory. It is sometimes infuriating. But it is real.

Nas grew up inside that reality. Now he has the ability to show it to tens of millions of people.

SIXTY-EIGHT MILLION PEOPLE IS A FORM OF POWER

We should understand the scale of this. Nas’s company says its network reaches approximately 68 million followers. His English Facebook following alone is more than 22 million. There are additional millions following Nas content in Arabic, Spanish, Russian, Bahasa, Vietnamese and other languages.

This is no longer simply a man making videos. It is a global distribution network.

Governments spend fortunes attempting to create international reach like this. Nas built it one story at a time.

And because he built his audience through storytelling rather than politics, many people watching him are not coming to receive a lecture about Israel. That is precisely what makes the opportunity so powerful.

They are coming for a story. And somewhere along the way, they may discover Israel.

BUT THERE IS ANOTHER AUDIENCE THAT NEEDS NAS

Us. Israelis.

I increasingly believe Nas’s Israel series may be almost as important inside Israel as it is outside it.

After October 7, war, hostages, political division, international hostility and almost three years of emotional exhaustion, Israelis have developed our own perception problem.

We hear constantly what is wrong with Israel. Some criticism is justified. Some is absurd. Some is malicious. But eventually, if you hear nothing else, you can begin forgetting what is right with this country.

We need to see ourselves again. Not through propaganda. Through stories.

Show us the doctors. Show us the entrepreneurs. Show us the farmers. Show us Jewish and Arab Israelis building companies together. Show us the Druze community. Show us the Bedouin who rescued Israelis on October 7.

Show us the immigrants. Show us the scientists. Show us the Holocaust survivors. Show us the generation of 1948. Show us young Israelis inventing the Israel of 2048.

Show us the failures too. Show us what needs fixing. But then show us the people trying to fix it.

That is a story Israelis desperately need.

THE REAL LESSON NAS CAN TEACH ISRAEL

Perhaps the greatest contribution Nas can make is not simply improving Israel’s image. It is teaching Israel how to tell its story.

Stop beginning with the argument. Begin with the human being. Stop beginning with the answer. Begin with the question. Stop telling people what they are supposed to think. Make them curious enough to discover something themselves.

Find the hook. Find the pain. Find the person. Find the journey. Find the possibility. Then tell the story.

Because the future of hasbara may not look like hasbara at all. It may look like storytelling.

And one of the world’s most successful storytellers happens to be an Arab Muslim from a small town in the Galilee who spent years traveling around the world — only to discover that one of the most complicated and important stories he could tell was waiting for him back home.

Nas means “people” in Arabic. Perhaps that is appropriate.

Because after all the arguments, wars, hashtags and politics, the most powerful way to tell Israel’s story may ultimately be the simplest: tell the stories of its people.

And if Nas Daily can put those people in front of 68 million followers, Israel should be paying very close attention.