Akiva Spiegelman
Media Consultant

No need to compromise

During the past two years, we have all been receiving lessons in life under the auspices of COVID-19. Whether it is consumption habits or professional choices, the understanding that there is no need to compromise has taken a central place at the decision-making junction. When it comes to young people who are interested in jobs where they can earn a decent living, one of the threshold conditions for them is choosing the destination for themselves. In its absence, the Knesset model of leave without pay has sometimes become a convenient refuge form a gradual return back to normalized work routines.
Towards the end of my degree studies in communication, and realizing that without experience any degree could easily turn into an empty document, I began to forward my classmates initial jobs offers in the field. It was important for me to provide an explanation regarding the nature of the job, the potential employer and the requirements. The group has expanded and today has about 900 job seekers the world of media in all its many variations. To try to ensure a smooth departure for the journey I act in order to provide full transparency as much as possible.
Placement offices operate significantly according to supply and demand and even earn more from disproportionate supply. The placement field is among the few that has received more activity during the coronavirus outbreak, yet it fails to characterize the target audience. The current generation does not want to be surprised, it is a generation that insists on as accurate information as possible before making a professional decision. Therefore, young people today must know what awaits them. The addition of the intermediaries along the path on behalf of the placement offices slows down the process and is an obstacle to an unmediated opportunity to demonstrate capabilities. Due to the difficulty of the head-hunters in identifying the needs, the evolving workforce finds itself fleeing to the social network or other dedicated networks in order to get a first chance without being disqualified before transferring their name to the requested office. Others turn directly to companies in which they are interested in working and ask for an opportunity to prove their skill sets.
Young people today must know what awaits them and what is expected of them. The massive targeting of young people among placement offices, especially in the field of communications, is erroneous and their tactics would be better aimed at experienced job seekers and not necessarily at students and young people at the beginning of their professional careers. At the very least, it would be good if they shared where those receiving their services would be headed, which they often purposely neglect to do. This is a basic professionalism and as mentioned, it is far better suited for the current generation of job seekers.
About the Author
Akiva Spiegelman holds a bachelor's degree in advertising and marketing communications from the Ono Academic College. During his degree, he interned with MK Sharren Haskel, founded the Model UN Club at the Ono Academic Campus, and at the same time served as a spokesman for the Model UN Organization in Israel. In recent years, he served as head of the Open University Student Association's Spokesperson's Department, spokesman for the Center for Near East Policy Research, as a researcher in the Likud campaign and worked in the international department in the Galai Communications PR Firm. Currently acting as deputy to the the spokesperson at the Beit Shemesh Municipality.