Superstructured Innovation Will Replace Disruption

By 2030, our world will have more ‘Singletons’ than ever before in history. Relations, if any, will have strong legal contracts which assure fairness and amicable conditions in case of a separation. We will prioritize psychological well being over monetary gains. There will be less toleration for orthodox values and practices. One stop solutions shall be much appreciated.

Disruption was the key to success in this decade. Super-structured Innovation will dethrone ‘disruption’ by 2020. Amazon, Airbnb, Facebook and Uber have redefined ‘success’ but they have largely been innovative and super-structured in their approach, especially in the last few years. They work on one common input they strongly believe in, ‘Data’. They facilitate lower costs with a value add-on. This assures that the business model will not fail.

Pure disruption has failed. Disruption has been largely chaotic and unstable. Success does not respect people who rebel without the end-result in mind, but it does respect people who innovate, people who work-backwards with a vision. Chaos will not survive for long. Gone are the days where multitasking was known as the key to success. Today multitasking could be too expensive for the business. Artificial Intelligence (AI), Internet Of Things (IOT) and Big Data Analytics (BDA) are rapidly changing the way we used to look at jobs. In the next two years our jobs will be more of a monitor, observer, decision-maker and a collaborator than a typical corporate fire-fighter who keeps on working without a purpose.

Innovation is inconvenient and uncommon. Of course Innovation is not popular. Having said that, one of the secrets of Amazons success in my opinion; is the fact that Jeff Bezos banned power point presentations for facts and figures and instead he strongly recommends MS Word. This shows a distinct shift from human assumptions to data. Personally I like this approach. It is a data oriented approach that cannot go wrong unless micro-management ‘behind the screen’ fails. This approach also ensures negligible fire-fighting, escalations and provides more clarity. Going forward, human assumptions which were much opaque will be replaced by transparent data.

YouTube was disruptive. It changed the way we look at entertainment, discover talent, get the latest updates, understand what is it to be truly ‘global’ and connect with people issues. However if you look at YouTube today it is super-structured and innovative. Lot of things, fall in place in today which were haphazard in the formative years. AI and User Behavior Analytics (UBA) add much value to portals like YouTube, Vimeo, Instagram and Amazon among others. This is just the beginning and there is a lot more to come.

What disruptors also fail to understand is the question ‘is the world is ready for disruption?’. Whatsapp has not been the only cross-platform messaging and voice-over-IP service for all these years. Others have tried disruption but they could not succeed. What failed was the lack of a innovative approach that could eventually be super-structured. Disruption without innovation, followed by subsequent super-structuring will be a failure. Innovators with a super-structured approach will succeed.

Innovation is not the future. It was always here, and more businesses are finding that the sooner they innovate, the better positioned they will be to compete in an increasingly brisk, aggressive marketplace. Businesses who are not ready for innovation – driven by digital disruption – will lose customers who are prepared for this modernization and companies that meet their needs first will gain a competitive advantage difficult for rivals to overcome. A business that recognizes the power of ‘Here and Now’, does not hesitate to innovate, take new technology like Artificial Intelligence, going forward, controlled Artificial Super-Intelligence on board and stay ahead of the competition. Such an enterprise is always primed and ready to leap ahead, leaving opponents in its wake.

Thanks to Pixabay.com for the royalty free images!