Omri Hurwitz
Tech Marketer & Media Strategist

Tech Leaders: Guy Melamed, CEO, Exberry

Source: Exberry, approved to use

Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives.

This interview is with Guy Melamed, Co-Founder & CEO of Exberry.

About Guy: 

Guy Melamed is the co-founder and CEO of Exberry, the exchange technology pioneer revolutionizing marketplaces. With his innovation and passion, Guy leads the world’s most skilled product strategists in disrupting the industry by bringing top-notch products to the market. Guy Has been selected on as one of 12 Fintech Leaders that are shaping the industry.

As a serial entrepreneur, Guy has experience leading many high-performing teams within the fintech industry. Under his dynamic leadership, companies have brought new solutions to a traditional market. Previous roles include CEO at Zeex, Finova Capital – a hedge fund for blockchain technology and digital assets, GreenRoad – the global leader in driver behavior technology; and Ginger Software – leader in Natural Language Processing (Acquired by Intel).

How Do You Deal With Stress And Anxiety?

Outdoor activities, specifically wave surfing, are my ideal stress and anxiety-reliever. I’ve been doing that since I was eight years old, and that’s where my heart, adrenalin, and healing come from.

Your Tips For Aspiring Entrepreneurs?

Don’t fall in love with your ideas. Surround yourself with smart people who may have better or different insights than you. Stay open, be agile for changes, and be flexible for adaptations. Stay resilient since things change continuously.  

Who Would You Like To Meet For Lunch and Why?

I would definitely like to meet Ray Kurzweil and take him out for lunch. His contributions to AI and futurism are singular. I would love to hear his take on the future of life extension technologies, nanotechnology, biotechnology, and robotics.

You guys are revolutionizing the very traditional capital markets industry; what do you think sets you guys apart? 

Our methodology, years of experience under our belts, and vast knowledge in the industry allow us to solve complex problems through expert solutions. We deliver a cloud-native SaaS solution that is asset class agnostic. It can be delivered in hours, installed on-prem, and run in the cloud. We support high-frequency/low latency trading and DLT-based settlement solutions on all blockchains. And that’s just scratching the surface…

When looking at your competitive landscape that includes giants like Nasdaq, how are you guys providing a better solution? 

First, Nasdaq Technologies has been developing great solutions for many years. Exberry, on the other hand, developed an enterprise-grade and full cloud-native exchange infrastructure and delivered it in a SaaS model without any legacy. Operationally, we are highly elastic in private and public clouds and in on-prem installations. From a performance and cost perspective angle, we are faster, more scalable, and more robust. We will probably save you lots of money, and you can build the most innovative markets.

Last but not least, we are a highly agile, independent tech vendor, meaning we serve our clients first and not ourselves! This results in faster time to market for every solution, being delivered in hours and days and not in years, and, of course, in low cost of ownership and without conflict of interest.

What Habit Has Contributed To Your Career?

Consistency is always key. Repetitiveness allowed me to get rid of all the mistakes out of the way and hone my skills. Self-improvement is truly essential and always connects to the younger generation, which keeps you young in mind & spirit.

When You Hear About Other Famous Entrepreneurs, Is There Any Entrepreneur Who Specifically Caught Your Attention?

Biblical Boaz is described as “a man of great wealth” (Ruth 2: 1). He was a man of purpose and decision, and at the same time, he was connected with his community. He proved that it doesn’t matter how rich, active, or dominant of a figure he was. He remained humble and connected to himself and helped his community. It is a virtue I hope to see more of amongst fellow entrepreneurs. 

Is There a Specific Business Philosophy That Has Helped You?

  • Embrace encouragement – learn from failure, with all of its sadness and self-pity, dust yourself off and keep on keeping on. 
  • Treat everyone with respect – at the end of the day, we are all people with their own stories and lives. It’s a privilege to be part of others’ paths. I always prefer to do it with respect and humility. 
  • Ask for help – I keep on learning something new every day. Without asking for help, I would exclude myself from so much knowledge and so many amazing people I met on my path, and that’s bliss. 
  • Share your knowledge – find a way to pass it onwards to those that might need it or, to assist in accelerating a new movement. Be part of something bigger. 
  • Meditate – sharpen your radar, diminish the noise, and connect to yourself and the universe. 

About Exberry: 

Exberry delivers a purpose-built exchange infrastructure regardless of the asset class or opportunity. The core technology is deployed to enhance existing exchanges’ limited capabilities or to serve as the base for trading new digital assets. 


Exberry helps exchange pioneers at all levels and of all sizes launch, pivot, break ground, and scale. Unlike any other technology provider, Exberry delivers a blend of exchange and trading technology expertise for primary & secondary market models, combining entrepreneurial pedigree and corporate strength. 


Exberry is suited to support every type of marketplace, from traditional assets (on exchange-traded financial instruments including equity, futures, and commodities) to digital assets, including tokenized assets, alternative assets, as well as gaming and real estate. 

About the Author
Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Entrepreneur, Yahoo Finance, Forbes, Tipranks, The Times Of Israel, New York Tech,, Newsbreak, The VentureCation, Hackernoon, Benzinga, and more.
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