Omri Hurwitz
Tech Marketer & Media Strategist

Tech Leaders: Roee Lichtenfeld, CEO, Truvid

Roee Lichtenfeld, CEO, Truvid Photo credit: Truvid

Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives. 

This interview is with Roee Lichtenfeld, CEO of Truvid

About Roee: 

Roee is a Digital solutions visionary and strategist with +15 yrs of experience spearheading B2B publisher growth solutions. Co-Founder & CEO leading video product of Truvid Inc. 

What are your main productivity tips? 

I’m big on micro productivity. 

In order to complete a big project, it helps to break it down into smaller tasks that are more manageable and just as important. These smaller to-dos make the next step identifiable and are ultimately more achievable. 

As the CEO, I have a lot on my plate, and creating a clear and concise roadmap with specific goals increases my focus and gets my wheels turning on the strategies needed to attain these goals. 

What is your favorite drink? 

Johnnie Walker 

How do you deal with stress and anxiety? 

I think that everyone deals with some level of stress, regardless of their position. There’s definitely less of a stigma attached to the subject, which is a massive step in a positive direction. For me personally, when I need to decompress, I usually go out for a run or get busy in the kitchen. 

Your tips for aspiring entrepreneurs? 

Can I choose more than one? If you’re in it for the long haul, you need to: 

  • Be positive that you’re bringing added value to someone 
  • Make sure you are not the only one who thinks that way
  • Behind every successful entrepreneur, there’s a great team; find yourself one!
  • Get ready to roll with the punches. 

Who in the Tech industry would you like to meet for lunch? 

Satya Nadella, CEO at Microsoft.

If you could live anywhere, where would it be? 

NYC, without a doubt. This is one of the main goals I’d like to achieve in the future. I love the pace and the vibes.

What is your favorite book recommendation? 

Great book that was recommended to me by a friend and colleague – “The Subtle Art of Not Giving a F*ck” by Mark Manson

Why are you in Tech? 

It’s fast-paced. It’s challenging. It’s an adventure that tests you.

About Truvid: 

Truvid is a video technology company that enables instant connectivity to a live video ecosystem. Premium publishers use our SAAS platform & technologies to monetize their sites and distribute content to billions around the globe.

Advertisers trust our platform to access brand-safe, high-quality, and transparent ad inventory.

About the Author
Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Entrepreneur, Yahoo Finance, Forbes, Tipranks, The Times Of Israel, New York Tech,, Newsbreak, The VentureCation, Hackernoon, Benzinga, and more.
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