Omri Hurwitz
Tech Marketer & Media Strategist

Tech Leaders: Yoel Israel, Founder, WadiDigital

Yoel Israel photo credit: Dara Israel
Yoel Israel photo credit: Dara Israel

Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives. 

This interview is with Yoel Israel, Founder & CEO of WadiDigital & Cyfluencer.

About Yoel: 

Yoel Israel is an Israeli-American tech entrepreneur who has been at the forefront of the Israeli marketing ecosystem. He founded WadiDigital, Israel’s leading technology marketing agency, and Cyfluencer, a cybersecurity influencer & distribution platform. Yoel’s extensive background in marketing and technology is matched only by his passion for innovation and entrepreneurship. He has been able to establish himself as a leader in the industry, both through building WadiDigital and founding Cyfluencer. Yoel lives in Pardes Chana with his wife and two daughters.

What are your main productivity tips? 

I start my day with a walk and podcasts.

Then I move on to affirmations.

Then I ensure that I block all meetings. Sales meetings are back-to-back, client meetings are booked back-to-back too.

What is your favorite drink? 


How do you deal with stress and anxiety? 

I shut off all notifications and get to work to tackle the challenges that are giving me stress or anxiety.

Your tips for aspiring entrepreneurs? 

Work for a ‘lone-wolf.’ Working for an entrepreneur directly is the best way to learn how to be one.

Who in the Tech industry would you like to meet for lunch? 

Elon Musk

If you could live anywhere, where would it be? 

I am there. Israel.

What is your favorite book recommendation? 

Rich Dad Poor Dad, by Robert Kiyosaki.

Why are you in Tech? 

Because it pays well and is challenging, and the technology is awesome and fun.

About WadiDigital: 

WadiDigital is the leading technology marketing agency, serving high-tech industries such as cybersecurity, AI, Data processing, fintech, among others. Specialization includes Paid Acquisition, LinkedIn Marketing, Lead Generation, SEO, Influencer Marketing, and PR – with a sole focus on B2B technology companies. Clients span from startups to unicorns to enterprises, serving geographics from San Francisco to Sydney.

About the Author
Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Entrepreneur, Yahoo Finance, Forbes, Tipranks, The Times Of Israel, New York Tech,, Newsbreak, The VentureCation, Hackernoon, Benzinga, and more.
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