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The 70-30 split

How can Amazon Web Services thinking help us in our daily lives?

In a recent interview Jeff Bezos, CEO of Amazon, noted how AWS have flipped the institutional balance between product and sales. Traditionally, a technology company spends 30% of its resources building a product, and 70% shouting about it. He believes there is a place for an alternative model which focuses 70% on the product and 30% on a sales team that assists with a product that speaks for itself.

This is an interesting model which has application beyond the world of technology. For example, many parents may intuitively operate a 70%-30% balance between adult-initiated activity vs. independent encounter, in children. But is there a room for an alternative? Perhaps we should encourage children towards an independent engagement with the world, but contribute towards this engagement the 30% they cannot attain or learn by themselves.

What then would this 30% influence consist of? It would focus on their value system, so that they can make responsible and action–inspired decisions. By enabling children to create a moral framework around their own experiences, they will learn to qualify, evaluate and determine why something is important to them, and this will create a breeding ground for success.

If we do this correctly, we should expect to find engaged children that have confronted the challenges of growing up, to become confident and successful adults.

About the Author
Doron is a technology sales leader, focusing on new market penetration for disruptive technologies, operating in high growth markets. He has worked with both enterprise-grade companies, and fast growing start-ups and currently lives in London with his family.
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