The Coca-Cola Bubbles

According to the company’s website, Coca-Cola employs across-the-Green-Line some 400 persons in three bottling plants – in Ramallah, Jericho and Tulkarem. There are also seven distribution centers.  Over 4,000 Arab households are supported.  It is the third largest employer and fifth largest investor in the Palestinian Authority..

Moreover, in December 2013, it announced plans to increase their investment by opening a new bottling plant in Gaza with a $20m investment to create 120 direct jobs while supporting a further 1,200 indirect jobs throughout our value chain..

And now, the construction equipment is going in.

I wonder, looking at their advertising slogan:


is there a subliminal message of political identification in those carbonized bubbles.

Or just useless gas?

About the Author
Yisrael Medad, currently is a Research Fellow at the Menachem Begin Heritage Center in Jerusalem and Deputy Editor of the English Language Anthology of Jabotinsky's Writings. American-born, he and his wife made Aliyah in 1970. He resides in Shiloh since 1981. He was a member of the Betar Youth Movement World Executive and is a volunteer spokesperson for the Yesha Council. He holds a MA in Political Science from the Hebrew University and is active is many Zionist and Jewish projects and initiatives.
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