Gil Mildar
As the song says, a Latin American with no money in his pocket.

The Mechanics of Scapegoating in Social Media

Each morning unfolds in a predictable yet disquieting routine. After walking my dog, I delve into a collection of international newspapers to get a pulse on the world. Lately, the once clear-cut outrage over terrorist attacks on Israel has metamorphosed into a complex web of accusations against Israel and Jewish communities globally. This shift is not just disconcerting; it unveils a chasm that demands a closer examination.
In an age where we proclaim to live in an ‘Information Democracy,’ the line between antisemitism and anti-Zionism has blurred to an alarming extent. This erosion isn’t merely a product of ignorance or bigotry; it is facilitated by the very platforms that claim to democratize information. The architecture of social media doesn’t just enable the spread of hate; it amplifies it, turning age-old prejudices into trending topics and creating virtual echo chambers where a single narrative drowns out any dissent.
As the fog of war thickens, the battlefield morphs. A protracted state of conflict fertilizes the soil for ancient prejudices, not just to survive but to thrive. In such a milieu, social media platforms, originally conceived as arenas for free thought and debate, metamorphose into gladiatorial pits where the most incendiary voices gain disproportionate influence. The challenge is not merely to distinguish genuine critique from blind hatred, but to navigate a digital maze deliberately engineered to commoditize attention and polarize opinion.
While terrorist organizations have proven adept at exploiting these platforms, perhaps guided by the undercurrents of latent antisemitism, the guardians of truth and justice find themselves increasingly beleaguered. They battle not just the overt adversaries but also a system that rewards conflict over compromise, and sensationalism over nuance.
The stakes have never been higher. Social media is no longer a neutral platform; it is a deeply ingrained part of our social fabric, shaping not just our perceptions of the ‘other,’ but also our understanding of ‘self.’ If unchallenged, this system, aided by algorithms and the invisible but palpable forces of ancient hatreds, risks transforming the landscape of the future, making it a far more divisive and dangerous place.
Thus, confronting this challenge demands more than mere reactive measures. It requires a proactive rethinking of how information is generated, curated, and disseminated. It calls for the formation of multi-disciplinary teams, proficient in multiple languages and attuned to diverse cultural nuances, to not only debunk myths but to build alternative narratives that are anchored in facts and sustained by logic.
Our future, written by the choices we make today, hangs in the balance. The urgency is to engage not just in a war of words, but a war for the very soul of our global civilization. It is a war that must be waged on all fronts—geopolitical, ideological, and informational. Failure to act is not an option; it is an abdication of responsibility that puts entire communities at existential risk.
About the Author
Gil Mildar is a 60-year-old Brazilian who made Aliyah a few years ago. He holds a Law degree from the Universidade do Vale do Rio dos Sinos in Brazil and a postgraduate degree in Marketing from the Universidad de Belgrano in Argentina. Over the years, he has had the opportunity to work in Brazil, Argentina, South Africa, and now Israel. For the past 30 years, his focus has been on marketing projects in Latin America.