Josia Nakash
Founder, Good Vibe Agency

The Startup Nation

Saul Singer Keynote at AppsFlyer MAMA Minsk

“We’re not waiting to be told. We ask the questions ourselves, and answer them.” AppsFlyer CEO Oren Kaniel

We have learned many new things during the Coronavirus crisis (let’s not imagine that it’s almost over). We still need to digest them and find the right ways to put them into practice. One of the good things that has happened, and I really hope everyone will help promote this example – is the Startup Nation.

One of the forms of tireless Israeli entrepreneurship is called a startup. Innovation and entrepreneurship are part of the Israeli DNA. What does this mean? During the crisis many companies picked up the gauntlet, and began to adapt to the new reality, both at the managerial and employee levels. They shifted operations to the virtual realm and kept team spirits high. 

Of course not all organizations did this, but everyone who could, and had the tools to make changes without skipping a beat acted immediately. These initiatives should really be recognized and appreciated, since they add so much to creating a more positive atmosphere. 

Especially when compared to the poor examples we have witnessed of the Ministry of Health mainly being concerned with bureaucracy and furthering personal agendas. 

Over a month ago, we set up a fund at AppsFlyer to support coronavirus innovation, and since then we’ve been helping the Tel Aviv University, the Technion – Israel Institute of Technology, Rambam Health Care Campus, and Weizmann Institute of Science, in addition to other projects we lead.

Another wonderful thing that is happening in Israel which should be promoted as much as possible, is the response and attitude to the short-term and long-term national challenges. 

We have hundreds of organizations here in Israel such as AppsFlyer, the Technion, the universities, philanthropists and volunteers who immediately joined forces to find a solution to the coronavirus. For vaccination, testing, respirators, and more. These stories don’t get featured prominently in the media, and this is something that needs to change. These are the things we have to highlight and promote. These are the people that should be receiving awards from our society. 

We have many challenges, but I’m very optimistic in the long run. We have a wonderful, wise and hardworking nation. We must take advantage of this crisis to unite, not divide. I have no doubt we will overcome every challenge! Am yisrael chai!” AppsFlyer CEO, Oren Kaniel 

Every word carved in stone. There are so many people here with good initiative and good will, with a good heart, who want to help and advance things here in Israel. But for some reason, all that is hidden from us. The current media that’s part of the current culture, is not really interested in these stories about unsung heroes. 

Right now we have the narrow interests of crony capitalism selling us what they want to sell us, which is very far from the public good. 

So we should take every opportunity we have to publish the truth: another post, another clip, another article, tell another neighbor, tell another friend. In this way we will gradually get these important examples known. Each person can help through their area of expertise or the inclination of their heart. 

In this way we will build a new reality for ourselves, where our true national resilience will dominate. 

The new Startup Nation has been launched. 

About the Author
Josia Nakash made Aliya from Canada at the age of 12 on a 28-foot Cape Dory sailboat. She loves sharing all the good Israel has to offer the world. Josia has a BA in International Relations and Political Science. She was the IDF's second female sniper instructor and is a top marketing consultant and copywriter.
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