Three Ways Jewish Organisations Can Get the Most Out of Social Media

Photo by dole777 on Unsplash
Photo by dole777 on Unsplash

There are lots of exciting new innovations and developments that will be hitting our small screens this year. Whether its longer TikTok videos or the growth of Facebook groups, we will all be spending more time on our phones as a result.

Jewish organisations are always looking for ways to engage people and almost every board or trustee conversation at some point turns to the issue of ‘how do we get young people involved?’

Social media can be a powerful tool to communicate your message with people of all ages, but particularly with those illusive under 35s.

Broadly speaking a simple social media strategy is this: Create content that provides value, post it in the right places in the right way and do it often and consistently.

Here are three ways we can dig a little deeper when developing a social media strategy.

1) If you’re not on TikTok, get on it ASAP.

Ignoring TikTok in 2019 was a reasonable approach to take. It was young, it was mostly kids dancing and it wasn’t the social media platform it is today.

Ignoring TikTok in 2022 is a big mistake, and one that isn’t necessary to make as TikTok content might be the easiest content to make.

TikTok is about having fun, showing personality and being light-hearted. There’s no need to have awkward videos of your CEO sitting behind a desk. Get your phone out and experiment.

Here’s an example of what you could make:
• Daily vlog content. Film yourselves in the office, or at home. Film your routine, a quick shot of your meetings, or even just get everyone in your team to wave! Put all the clips together, maybe add a voice-over or a fun song and post. Easy peasy.

TikTok is a great way to reach new audiences and to engage with younger people (although I bet people you know in their 30s are on it too).

2) Now is a great time to reach new audiences.

Instagram Reels, TikTok and LinkedIn all have amazing organic reach at the moment. Organic reach is where a person with only a few followers can post a great piece of content that is then seen by LOTS more people.

If you have ever wondered why a random post appeared on your LinkedIn feed from someone you don’t follow? That’s organic reach. The various algorithms are pushing the most engaged with content further and further.

LinkedIn content should be a key pillar of your social media strategy, and it shouldn’t just be business related content. Show personality, add some flavour just do it with a slightly more business-like tone.

3) Stop Platzing about algorithms.

Algorithm shmalgorithm, stop worrying about it, it’ll drive you Meshuga.

Of course, the algorithm plays a huge part in whether or not your content will ‘do well’; but we don’t always know what the algorithm wants.

The social media platforms don’t always reveal exactly how the algorithm works, so there’s a lot of guesswork. Of course, the algorithms of any given platform play a huge part in whether or not your content will ‘do well’; but we don’t always know what the algorithm wants.

If you create content using the features that the platform is pushing (Instagram reels, Facebook groups, video on Twitter for example), and you tweak and adapt after paying attention to how the content does – then you will be on the right path.

Always read and watch what other people are doing and figure out how you can adapt your content in line with new developments and features.

Social media can be a complicated world to navigate both as a user and a consumer. Take care of yourself, have fun with it and get creative. It’s supposed to be fun after all!

To learn more about ways to get the most out of social media, check out this article.

About the Author
Josh Gaventa is Content Manager at 8original, a social media agency based in London. 8original specialises in achieving outstanding results for organic social media content.
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