Jeffrey Levine
CFO | Seeking a just world I Author

Time for a Reset

Where Innovation meets ESG

This blog showcases Israel’s Innovation for a better world. Some takeaways from the Planetech World 2022 Event.

Great to be back to a live event and it was a special day at the Plantech22 event in Tel Aviv. The event featured Innovation meeting the climate change challenge. I attended the conference as a journalist and when registering I was asked to describe what I do. On the spot, I said I was an activist. And this blog is a good of example of activism. I am very enthusiastic about the potential for change and this change is not only environmental, or social, but also is a big economic opportunity for any person or business to consider. There are a host of business and economic opportunities here.

When I started focusing on  ESG – Environment, Social, and Governance I coined the phrase where ESG meets Innovation. The premise is that Innovation is needed to make the world a better place. This is a big opportunity for Israel to make a global Impact.

In order to bring about change, the starting point is a change in mindset. This is true for individuals, companies, and government. We are in process of a Global Reset – the way we live our lives, and I want to share some inspirational Innovations that can make a difference.

There are some themes I want to share here – buildings, urban farming,  ESG in the City, carbon capture/sequestration,  water, new energy types, and recycling.


One key challenge of building is the amount of concrete that is used and accounts for at least 8 percent of all the world’s CO2 emissions. What if we could reduce the amount of concrete in buildings? Meet Structure Pal eliminating concrete over-design with A.I. Not only is there less concrete being used, but there this should result in cost savings and should be a no-brainer for real estate developers.

The holy grail is having solar electricity integrated into buildings. Meet Kenotomi whose mission is: ‘The Future of Urban Solar – Positively impact the global climate with cutting edge technology. The idea is to integrate the solution into the walls of the buildings , walls in general, shade coverings, and a host of other applications. If this is successful, then this revolutionizes the way we extract electricity.

Urban Farming

The general idea of urban farming is to grow produce locally, saving on unnecessary transport costs and emissions and providing not only lower cost, but higher quality fresh produce – vegetables and flowers. There are a number of solutions that are being promoted in this area. I want to share two of these:

Meet Bing Klima who have a lovely solution for urban farming & solar electricity generation. Bing Klima’s mission is for “anyone can grow their own food and contribute to the environment by doing so – Anywhere Any season”.

They have a dual-use technology that enables urban agrivoltaic projects on roofs or gardens that use Solar energy and natural lighting, reduce urban heat load and greenhouse gas emissions, provides fresh produce, and creates double income.

I want to highlight another interesting hi-tech vertical farming solution. This is a good user case for supermarkets to implement or the use of older industrial buildings, unused space could be converted into urban farming projects in city-wide projects.

Meet Growin – “Growin smart farming is turning vacant urban spaces into productive green vertical modular farms. Our system uses computer simulations to conduct early tests to evaluate how a variety may perform when faced with different sub climates, nutrition’s, weather patterns, and other factors, and based on machine learning, our growing units are more accurate, efficient, and capable of evaluating a much wider set of variables.”


ESG in City

I want to highlight that ESG is not only for companies. Every city, regional council, or government needs to have an ESG strategy and work with local businesses. Here I want to include the social aspect. – looking after the less fortunate, and a great example could be with supermarkets selling near the end of shelf life produce at lower prices and in some cases distributing this to the poor. There should be city and supermarket projects in every city to encourage this, and I dare say new legislation to make this compulsory. If the government can tax plastics and sugar, surely the government can encourage lower food prices, reduce food waste and use this opportunity to support lower-income families.

There are already tech solutions to enable this – Meet – Wasteless who are helping supermarkets and online grocery stores recapture the full value of their perishable products and reduce food waste through AI-powered dynamic pricing.

Cities / or Regional Councils have a big advantage and are in a prime position to lead this. They have a direct relationship with people in their cities – through the provision of services, charging rates, water, and building and urban renewal. Not only people, but businesses – small, and big – Supermarkets, shopping centers, Industries and farming.

What about the G- Governance?

Governance and government – national and local. Requires initiatives, legislation (laws), incentives, fines, procedures, and more,

It starts with education and awareness, and then risk and opportunity assessment. it will require measurement, accountability and transparency, and programs to bring out about the needed change- Reset

With all the solutions that are available – our cities, and our mayors are in the best position to drive this. Some cities are already started sustainability initiatives (also in Israel) to tackle this. However, we as “tax” payers have an important role to play here – through awareness, discussions with local members of the city council, activism, and more.

ESG principles should drive measurability and accountability. For example – We are asked to recycle glass, plastic bottles, and more – how do we know about the environmental impact, and are our plastics, etc really being recycled?

There should also be legislation, fines, and incentives to also encourage more transparency and accountability, “green” building, urban farming and more.

Carbon Extraction

One of the strategies for targeting 1.5% Emissions is carbon extracting or sequestration. The global carbon capture, utilization, and storage market was valued at $1.9 billion in 2020, and is projected to reach $7.0 billion by 2030, This is being led by the large fossil fuel  & mining conglomerates who are being forced to become net zero.

Besides natural sequestration from trees, there are a few initiatives of large-scale and expensive projects that are building carbon extraction plants (factories) with this carbon being stored under the sea. (which does not make sense to me).

Meet CO2Saas  -CO2SaaS extracts CO2 from the seawater in a process resembling the oil creation.


Water remains a major world challenge and need. The Co2Saas solution also includes more efficiency and cost saving in desalination a major challenge and need for more water. While, there were a number of agro water efficiency solutions – some of which improve both crop yield and water efficiency, I am still on the lookout for solutions similar to Watergen  which can extract water from air or can save rainwater rain for agro and other user cases.


Another holy grail is the ability to transport energy. Hydrogen is touted as the energy of the future.

Meet h2pro –

“E-TAC is a revolutionary method for producing green hydrogen by splitting water that is over 95% efficient, safe, and cost-competitive with fossil-fuel hydrogen.”

The vision is to connect Hydrogen to solar power stations and convert this to hydrogen which is energy stored and which then can be transferred to other locations by pipelines and other methods. If this concept works, then this is revolutionary!!


While there are some interesting companies involved in recycling plastic, what about recycling wood – wood, leftover wood shavings, trees that have been damaged by weather, or that Ikea cupboard that has been tossed out.

Meet Daikawood – Daikawood is a new all-natural material composed of wood waste, giving industry a sustainable digital adaptation to current wood fabrication processes.



With the increase in online international shopping, one of the major pain points is dealing with items that need to be returned or replaced. Not only is this a headache for everybody,but shipping costs could also be more than the item cost and unnecessary transport,

Meet Otailo – Return Anywhere, Resell Anywhere – Otailio – is a smart and circular solution for online product returns management and resale, leveraging your existing retail ecosystem

Call to action

The solution to climate change will be met by Innovation and a variety of sources. I am very impressed by the solutions presented here and this is only the tip of the iceberg. My company Persofi – ESG 360° is a holistic approach to upgrading ESG to Impact. ESG provides a framework for the CEO, CFO, board, and management to understand the risks and opportunities, needed action plans and processes,  and measurement, and reporting to drive the company’s sustainability frameworks. However, once you know the metrics, the challenge is making efficiencies and bringing in projects to drive the business to net Zero.

And that is why I am so excited by these technologies. Each one has the potential to make a difference,

Meet — Persofi ESG 360°  providing an opportunity for your company to upgrade ESG to Impact.

I  invite you to find out how we can help you in your ESG to Impact/sustainability journey. Please reach out to me by email or what’s app +972 54 6668182



All images are shared by the companies or extracted from their websites.

About the Author
Jeffrey is a CFO | Seeking a just world I Author -living in Jerusalem. He is a young grandfather who has five kids and seven grandchildren. Jeffrey is promoting a vision for a better and fairer world through and is the author of Upgrading ESG - How Business can thrive in the age of Sustainability
Related Topics
Related Posts