What’s Chabad talking about?

As 6,500 Rabbis from 50 states and 100 countries gather this Shabbat for the conference of Chabad Shluchim, what is likely to be the topic of their meetings and Shabbat table conversations?

As Jews in Israel fight for our homeland, while those in the US prepare for the largest Jewish march on Washington ever, what questions are facing our spiritual leaders?

Likely it will be around the surge in Jewish awareness.

Young and old, right, left, and center, people have been thrust into an awareness of Judaism not seen in over 50 years:

Students who set out to be lawmakers and policy advisors have suddenly come face-to-face with their Jewish identity. Alongside being recognized for their excellence in science, math, and history, they are suddenly recognized as a Jew.

How can we help provide understanding around what it means to be a Jew in the 21st century? With so much confusion around morality and ethics, how are we connecting our students with the Divine code?

On LinkedIn, career professionals are breaking norms and risking social capital to speak their minds about Israel. What opportunities for Jewish learning, celebration, and participation can we make available to the millions of new ambassadors we have?

Our Shuls, Schools, and community centers are employing more visible and costly security measures. How do we ensure that this moment be one of Jewish pride and spirit and not let our communities become gripped with fear?

There are organizations better suited for political activism, Israel advocacy, and quantifying the rise in anti-Semitism. At the Chabad conference, the focus is likely to be on fanning the flame of faith, providing opportunities for Jewish engagement, and most importantly, reminding us all of that which G-d told each of our patriarchs: “Al Tirah,” have no fear, “for I am with you.”