Akiva Spiegelman
Media Consultant

Why I Quit Twitter

Anyone who works in the media field either on the side creating the information or echoing it knows that the most efficient tool is social media. The various platforms allow conversation, dialog and opinions to flow quite freely with very little accountability or facts needed. As the years passed more and more prominent influencers have backed away from Facebook (now Meta) to Twitter, where quips are accepted and the limited amount of characters are the only rule.

Upon joining Twitter a few years back, I quickly discovered its users are divided quite equally between left and right with many silence spirals shutting down any sincere conversation. Although I have yet to shut down my account I found myself entering the app less often and solely for work purposes. This has been the situation for over a year now and although I tend to miss out on the inside jokes I do not feel like I have been missing anything of any essence.

As i slowly gravitated away from Twitter, the feeling of disconnection never actually hit. Information is the strongest currency, and although many journalists enjoy breaking stories on Twitter, today we find there are endlessly outlets from which one can successfully stay informed without being a part of the actual conversation.

In a way, Twitter is a lot like cryptocurrency. Those who joined early benefited from being so-called trend setters and were recipients of gold i.e followers or large sums while those who entered later had to battle for scraps. Even those who did not join late, myself included, but were not publicly known had to dive into others conversations in order to become a part of them, a ritual I found unattractive. Therefore the gravitation outward began.

Twitter can also be a clique of sorts, and can consume endless hours of everyday to remain a part of it. Seeing our society is unable to agree on even the most basic of things, such as objecting to a war between an aggressor and a victim, it seems fitting to at times take a break from social media and delve into actual facts not dictated by self-renowned influencers. Of all platforms, Twitter is the least necessary at times of public controversy. We can all use a break at times and from my personal experience, we may never find the need to return to old norms. For me, Twitter seems to remain nothing more than a work tool and that is completely acceptable for the foreseeable future. For now, I don’t feel like I am missing out on anything at all.

About the Author
Akiva Spiegelman holds a bachelor's degree in advertising and marketing communications from the Ono Academic College. During his degree, he interned with MK Sharren Haskel, founded the Model UN Club at the Ono Academic Campus, and at the same time served as a spokesman for the Model UN Organization in Israel. In recent years, he served as head of the Open University Student Association's Spokesperson's Department, spokesman for the Center for Near East Policy Research, as a researcher in the Likud campaign and worked in the international department in the Galai Communications PR Firm. Currently acting as deputy to the the spokesperson at the Beit Shemesh Municipality.
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